Can you believe that? Disney is run by just three words.
How about you?
Do you have some gobblety-gook mission statement that really says nothing? Like this one:
“It is our mission to continue to authoritatively provide access to diverse services to stay relevant in tomorrow’s world.
“Uff-da!” What company is that for?
Here’s Albertsons’ mission statement: “To create a shopping experience that pleases our customers; a workplace that creates opportunities and a great working environment for our associates; and a business that achieves financial success.”
In case you’re wondering, Albertsons is a chain of grocery stores, primarily in the Western U.S. Ideally, your mission statement should mention what your company actually does.
Do you have a mission?
Does it say what you do?
If you have one, do your employees know it?
When was the last time you dusted that sucker off and had a meeting with your employees about it?
Is it meaningful? Do your employees know its’ meaning? Can any employee at any level understand it and more importantly ACT on it?
Disney’s 3 word mission… Are you ready for this?
Make People Happy.
Even Dopey the dwarf can wrap is little mind around it.
Make people happy.
That is their mission.
And your mission has to be bigger than your job.
At Disney, sweeping the street might be someone’s job. But their mission is to make people happy.
If you ever wondered how they got 85,000 employees (just at Disney World in Orlando) all singing from the same sheet of music, now you know.
A simple, but powerful mission.
What is your mission? Not your job, but your mission.
Discover your mission and you will have:
- Engaged employees who work hard every day to deliver on the mission
- Clients and patients become your all powerful marketing force
- Generations of repeat business and referrals.
In this month’s Mouster Class, I reveal how The Disney Company created their mission and how you can too.
Plus I reveal how to create your Service Manifesto, which is THE backbone of your business. Your business cannot be successful without it. The Manifesto contains 8 sections:
•Service Theme •Company Heritage •Service Standards •Appearance Standards •Service Guidelines/Performance Tips •Service Recovery •Experience Flow Chart •Aspiration Page
I break each of these down for you and show you how to implement and profit from them.
Get access by becoming a DSNi Cast Member: deliverservicenow.com/dsni-cast-member
Remember, you won’t profit unless you implement,
Vance “Eradicate Poor Service Around The World” Morris
Join my DSNi Inner Circle. deliverservicenow.com/dsni-cast-member/
