30,000,000 donuts

That is the number of free donuts that Krispy Kreme has given to first responders, hospital workers, teachers, coaches, and just plain "regular folk" throughout 2020. And they plan on continuing that tradition by giving a free donut to anyone who has been vaccinated for co.vid. Just show your vaccination card and get a free donut, any time, any day and if your weight can handle it, every day. They are even planning to make surprise deliveries to vaccination centers. In related news, Panera has teamed up with celebrity chef, Jose Andres. Evidently, Andres has discovered that Washington, DC is the 2nd most "food insecure" region in the country. Panera and Andres have partnered with over 3,500 foodbanks across the country to combat hunger. In even more related (though wholly un-altruistic) news, TGI Fridays is using the fact from a recent study that "66% of stimulus check recipients want to spend it on a dinner out", that they are offering a free Red Bull with any to-go or delivery order. Though I think Friday's has it a bit back asswards. But "A" for effort. What does your business have to do with diabetic-coma-inducing-foods-for-the hungry-hopped-up-on-speed? Glad you asked. Free publicity. Donuts are cheap. So is giving your left over food to a food bank. Why not create goodwill for your brand and garner some free advertising? Again, tying into the conversation that is already on peoples minds (stimulus and co.vid). The Collier principle. Partnering with similar, non-competing brands that will benefit both companies. Friday's is giving away enough Red Bull to fill an Olympic swimming pool. How can you adapt a similar strategy in your business?

Remember, you won't profit unless you implement, Vance "the-guy-who-avoids-caffeine-and-processed-sugar" Morris