From the Far Eastern Shore of Maryland
Hey ,
The world is running out of blue collar guys with rough outdoor jobs… which is bad news for a worker boot company.
Timberland, the New Hampshire boot maker might have been in trouble. But back in the 1990’s, something strange happened. In New York’s Rap scene, the boots caught on BIG.
Tupac, Mobb Deep and Biggie Smalls started wearing and rapping about them.
Success it never sought
At first Timberland didn’t know how to merge its blue-collar-outdoorsy- heritage with its new found fame in the Hip-Hop world. But smartly they have embraced it.
The Timberland story is one of adaption; of marketing and product. Once the company realized who its core fans were, it began to to focus on them, rolling out new styles and colors and doing collaborations with brands like Pharrel’s Billionaire Boys Club.
This strategy continues to serve Timberland well. Earlier this year, it rolled out its purple and gold Hip-Hop boot. They even have boots on the ground (pun intended) with a flagship location in New York city. To draw loyal shoppers, the store offers in-house customization and a new membership program.
What do rappers wearing Timbs have to do with your business?
Everything.
First, they learned that they have more than one core demographic and have embraced it. And the demographic is as far from the woodsy-Bambi-hiker as you could get. Are you overlooking a target audience that may double your business?
Next, they have a successful membership program. Yes… a boots membership. and while you may say “but my business is different”, you could not be more wrong. Every business can have a membership program. Carpet cleaners, Financial Planners and Physio therapists.
Many of the best innovations, ideas or new markets come from looking outside of your industry. You just need to keep your eyes open.
Adapting tactics and strategies from other niches is one of the main components of my 3 day Service & Marketing Boot Camp at Walt Disney World.
There are 6 Universal Fundamentals To EVERY Business
- You want to increase profits
- You want happy customers who return over and
over again
- You want enthusiastic, engaged, and loyal staff
- You face competition and need to stand out from the crowd
- You continually struggle with rising costs
- You make mistakes and have to recover quickly
When you boil it down, EVERY business is dealing with these fundamental issues. The difference with The Walt Disney Company is that they started out with the right focus on delivering an incredible customer experience, and as they grew and problems surfaced, they could pour millions of dollars, as well as extensive testing into finding SOLUTIONS that work!
And now for you can plug yourself into that enormous wealth of knowledge and experience for just a teeny tiny fraction of what Disney has invested.
The key here is in adapting what you learn from The Walt Disney Company, rather than directly adopting it.
For example, obviously you wouldn’t start calling your employees “Cast Members,” but understand the principle that it matters how we refer to employees and how they feel about themselves. With that knowledge, you might empower employees to come up with their own creative designations for their roles!
I hope you get the point here. Although you’re not running a theme park, The Walt Disney Company still faces the same fundamental
Join me and 12 other super smart entrepreneurs as I reveal how the magic and the profits are made at the gold standard of service and marketing.
Full Details Here: www.DisneyServiceMarketingBootCamp.com
Remember, you won’t profit unless you implement,
Vance “I’m Going To Disney” Morris
➡️🎟️Tickets Available for The 2023 DSNi XPerience event at Walt Disney World. CLICK HERE for all the deets! 🎟️🎟️
The End of the Email P.S.’s
Whenever you are ready… here are a few ways I can help you.
📑The XPerience System Report: 💵A publication like no other. The world’s only source of monthly Customer Experience and Response Required Marketing strategies to build your business. Delivered to your front door every month. Get 13 weeks for just $49.
📚FREE copy of my book Systematic Magic📚: 7 Magic Keys To Disnify Any Business. Out-Market, Out Serve & Out Price your competition in any economy. Get a step-by-step blueprint on how to adapt Disney’s strategies to your business. You can do that here: Free Book
📈Become a DSNi Inner Circle Cast Member📈: Every month a new Mouster Class is delivered to your private member portal and your mailbox, revealing my private, privileged and exclusionary Xperience building systems. Membership also gives you exclusive access to monthly live coaching, Q&A and mastermind. Check it out here.
🙋Work with me one-on-one🙋: Every year, I have the capacity to work with just a handful of private clients to work with me creating your ultimate client attraction, client experience and client retention processes. You can schedule a free discovery call here: Talk with Vance
🔉And if you are having an event (in person or online) and you are looking for a speaker to energize your audience, give them valuable and unique lessons, all the while making you look good reach out to me here: VanceMorris.com 🔉
Like What You Have Learned So Far?
GET ACCESS TO MY WEEKLY TIPS
