Now, that’s a long — and expensive — trip.
A 132-night “world cruise” sold out in under three hours, despite pandemic worries that have hobbled the cruise industry and steep prices that start at $73,499 per guest — and range up to $199,999 per person for a master suite.
Regent Seven Seas Cruises released the fares for sale at 8:30 a.m. ET Thursday. By 11 a.m., all the spots had been snapped up by people eager to spend more than four months on a cruise ship…. In 2024!!!
The epic round-trip cruise will depart from Miami in January 2024. The company also has round-the-world cruises slated for 2022 and 2023, but it says the tickets for its 2024 trip sold out faster than for any other year.
High-end accommodations brought some of the most intense interest, the company says. That trend aligns with the new economic reality imposed by the pandemic, in which well-off customers have snapped up big-ticket products and services, and even homes, even as millions of other Americans struggle to pay for housing and essentials.
What’s the point?
What does a cruise you can’t afford (yet) have to do with business?
Go where the money is.
Why waste time fishing in a pond or lake that is filled with fish that cannot afford your service.
Worse?
Fishing in that same pond but reducing your prices to match the fish in the pond.
As Tom Cruise said “Show me the money”.
Back in 2010 I switched from a cleaner for everyone, to a cleaner for a few certain someone.
No longer would I market to the unwashed masses. But instead, focus my marketing on the affluent, those who can afford and appreciate the services I provide.
Singlewide-trailers-with-carpet-so-soiled-from-pets-and-people-that-it-no-longer-exists-as-carpet-but-asphalt, deserve clean carpet.
I just don’t want to be the one doing it. It is hard, nasty work that never really returns the carpet to… well… carpet.
And they always seem to be coupon-clipping cheapo’s.
I want to clean for the people on that cruise.
And I have been doing so since 2010. (I wish I knew it back in 2007 when I started).
Recently I put together a Minnie blueprint to show businesses how to direct their marketing, pricing and service away from the unwashed masses and targeting affluent prospects.
You can check that out here: https://www.deliverservicenow.com/disnify-toolkit-stand-alone/
