Ayn Rand said it best: mediocrity is a moral failing. And if you’ve been cruising through your business on autopilot, let’s just say she wouldn’t be too impressed with you right now. You see, in the world of Objectivism (that’s Rand’s fancy name for her no-nonsense philosophy), self-improvement isn’t some fluffy, feel-good nonsense. It’s a requirement for living a life worth having.
Rand was all about rational self-interest, which is just a fancy way of saying: you should be out there improving yourself for YOU. You’ve got one life to live, so why wouldn’t you want to be the best version of yourself? And no, this isn’t selfish—it’s smart. You think anyone built a successful business by sitting around waiting for someone else to make them better? Exactly.
Good enough isn’t good enough. Rand believed that the pursuit of excellence is a moral obligation. You have the ability to be better, and if you’re not striving to hit that next level, you’re doing yourself (and your business) a disservice. Why settle for “meh” when you could be killing it out there?
It’s not just a motivational poster in your middle school classroom. Knowledge is your tool for survival and success. Whether it’s learning a new skill, diving into a business book, or investing in a killer newsletter (more on that in a second), you need to be feeding your brain the right stuff.
You think the most successful people out there are winging it? No, they’re armed to the teeth with knowledge, constantly improving and adapting.
Let’s face it: mediocrity is easy. It’s comfortable. It’s what happens when you stop pushing yourself and let life happen to you. But here’s the thing: nobody builds a successful business by being average. Rand would call it a moral failing, and I’d call it downright lazy. If you’re not aiming for excellence, what are you even doing?
Sorry to break it to you, but no one is going to magically hand you success. It’s on you. It’s your responsibility to improve, to learn, to grow. If you’re not investing in your own growth, don’t expect anyone else to do it for you. Rand didn’t believe in handouts, and neither do I.
And even if you're a bootstrappin' entrepreneur.... you need this too! You need BOTH coaches who can give you fresh ideas & inspiration, and peers who can encourage you & hold you accountable
In other words... the Mastermind.
Napoleon Hill described a mastermind as a powerful alliance of like-minded people who come together to support each other’s success. He believed that when two or more people work in perfect harmony toward a common goal, they create a third, unseen force—a mastermind—greater than the sum of their individual efforts. This collective energy allows ideas, inspiration, and opportunities to flow freely, accelerating each member's personal and business growth. It’s like adding rocket fuel to your ambitions by surrounding yourself with the right people.
The problem is most masterminds are blind leading the blind “one-up” fests and most mentorship programs are guru-driven ego-fests where the leader is more interested in being worshipped than in actually helping you grow your business and achieving YOUR goals.
Also, bluntly, a warning: there are “Johnny-come-lately” folks setting themselves up as “marketing gurus” – but only parroting what they’ve heard from others and with personal, successful experience very limited.
There are also “new leaders” who’ve basically grabbed someone else’s coat-tails to rise to some prominence, but who, again, actually have very limited experience, and have enjoyed success thanks to others doing the heavy lifting.
Then there are the “history professors” – they haven’t been in the trenches doing it for years, when even a year creates enough change to antiquate know-how.
I’m telling you: BEWARE. Place your trust thoughtfully and carefully. There is no greater and more current central clearinghouse of activity, information and innovation in creating profitable client experiences than DSNi. If you want CURRENT and HISTORICALLY SOUND, REALITY-BASED information and assistance, you simply cannot do better than the DSNi Alliance.
Imagine having a team of brilliant, driven entrepreneurs working with you to solve your toughest business challenges. That’s exactly what The Alliance is all about. It’s not just another mastermind—it’s a transformation machine. Here’s what makes it different, and more importantly, how it transforms your business.
You’re not just a face in the crowd. Every Alliance member gets dedicated time in the “hot seat,” where the group dives deep into your business challenges and opportunities.
Uncover blind spots you didn’t even know existed.
Walk away with actionable strategies you can implement immediately.
Get crystal-clear on your next steps, backed by feedback from entrepreneurs who’ve been there and done that.
This isn’t just a mastermind; it’s a business lab where we dissect and analyze up to 15 different businesses using various models, sales methods, and media.
See inside successful businesses and learn what’s working across different industries.
Get fresh, proven ideas to adapt and apply to your own business.
Expand your perspective on what’s possible and how to achieve it.
These aren’t cookie-cutter trainings you can find anywhere else. Every workshop is tailored specifically for The Alliance, addressing the unique needs of the group.
Master advanced strategies for marketing, sales, customer retention, and more.
Get step-by-step instructions to implement these strategies in your own business.
Gain skills and insights that directly impact your bottom line.
Meeting face-to-face adds a whole new dimension to the mastermind experience. These aren’t just meetings—they’re deep dives into your business with hands-on support.
Build powerful connections with other members that lead to joint ventures, partnerships, and lifelong friendships.
Create detailed action plans with input from the group to ensure maximum results.
Leave each meeting energized, focused, and equipped with tools to grow your business.
Between our in-person meetings, we stay connected with exclusive calls that combine expert training with live Q&A.
Get ongoing support and accountability to keep your momentum going.
Dive deeper into key topics with real-time feedback and insights from me and the group.
Stay on track with your goals and pivot quickly if challenges arise.
Being part of The Alliance means you’re no longer flying solo. You’ll have the strategies, tools, and support to achieve breakthroughs in your business.
Whether it’s doubling your revenue, solving a major challenge, or opening up new opportunities you never thought possible, The Alliance is the catalyst for serious growth.
If you’re ready to stop spinning your wheels and start driving results, The Alliance is waiting for you.

Leonard Raskin, Wealth & Financial Advisor

Tiffany-Marie Schafer, Child Care Center Owner

Chris Harper, Carpet Cleaner
Let’s talk about value—real, tangible, measurable value.
In the business world, it’s common to see single training seminars with price tags north of $5,000, sometimes even $25,000. And while those sessions might teach you a thing or two, they’re usually canned presentations that may or may not address your unique challenges or opportunities.
Not in the DSNi Alliance.
The mastermind component of the Alliance is where the real magic happens. Imagine sitting down for THREE focused, facilitated meetings with a powerhouse group of forward-thinking, innovative business owners and marketers, all laser-focused on helping you grow.
Here’s why that matters:
Diverse Expertise: You’re surrounded by entrepreneurs from different industries and backgrounds, each with unique strengths and experiences.
Shared Discoveries: Members share tested strategies, resources, and results—saving you time and costly trial-and-error.
Accelerated Experience: You’re looking under the hood of multiple businesses, contributing ideas, and getting feedback that sparks those “aha!” moments you can’t get anywhere else.
Lightbulb Moments: The spontaneous, unexpected breakthroughs that happen when you collaborate with other smart, driven people.
This isn’t just a mastermind; it’s an idea explosive environment that can’t be replicated. Mastermind groups offering only this level of collaboration routinely charge $25,000 per year—and Joe Polish even has one priced at $100,000.

Brian Hahn, Entrepreneur & Investor
Every training session in the Alliance is built around the needs and interests of the members. That means you’re not getting generic fluff or pre-packaged solutions that worked in someone else’s business a decade ago.
You and your fellow Alliance members drive the curriculum. Together, we identify the biggest challenges and opportunities in your businesses, and I build custom workshops to tackle them head-on. These sessions are exclusive to the Alliance, designed specifically to help you implement high-value strategies that get results.
It wouldn’t be a stretch to say this training package alone could carry a price tag of $15,000—easily.

Alan Eschenburg, Belegenza
When you combine the custom training with the powerhouse mastermind, you’re looking at a package valued at $50,000. That’s not fluff; it’s the real-world value of the strategies, insights, and breakthroughs you’ll walk away with.
But here’s the thing: the Alliance should be worth far more to you than $50,000.
Let’s say, for example, that we develop a new revenue stream for your business, generating an additional $5,000 per sale. You’d only need 10 of those sales to recoup your investment. Or consider this: small tweaks, like a price adjustment or a one-click upsell, could easily generate the $91 per day needed to cover the cost of the Alliance.
Whether you calculate it daily, monthly, or annually, a $50,000 price tag is not only reasonable—it’s justifiable. But here’s the kicker…
In fact, it is only $21,000 with discounts available to reduce it to as little as $18,000 (if pre-paid) and a monthly option if you need it.
Just click the green button below which will open an email to me. Enter "Alliance Interest' in the subject line and then tell me why you want to join the Alliance.
Bam! You're done.

Yes, we eat well at meetings. Washington, DC October 2024

Exclusive? You betcha. We had the entire restaurant to ourselves. Washington, DC October 2024

We get around. At Walt Disney World September 2022

The Alliance after our crab feast on Kent Island, MD.
August 2024

The Alliance at Walt Disney World.
November 2023
Just click the green button below which will open an email to me. Enter "Alliance Interest' in the subject line and then tell me why you want to join the Alliance.
Bam! You're done.