When people decide they want to know something about a topic or find a solution for something, they have many choices. A couple being:
- Facebook: Because we all know how reliable the information there is (written dripping with sarcasm). Why would you want to get advice or opinion from ANYONE, like your dingbat idiot brother in law, with no regard for their qualifications to advise?
- Google / Wiki-pedia: about as reliable as FB. Gee, let’s go to a site that is never fact checked and rarely edited.
In contrast, consider someone who uses Amazon instead of Google to find a book or publication. Books by credible authors and experts. (Amazon, by the way, is a GIANT search engine just like Google, except it is visited by BUYERS.)
Or consider the guy who gets in his car, drives to the bookstore, buys a book and then drives home to read it. This guy is serious about the topic he is interested in and is more committed to fulfilling the solution he is seeking.
He will also be less price sensitive in fulfilling it as well.
I also know that this prospect will read, and read lengthy material that interests him.
He is not looking for a “tweet” of information condensed down to 140 characters.
Fully, one half of all my new DSNi Inner Circle members come from one of my books, purchased on Amazon, a bookstore or on Kindle.
And Cast Members that come to me through a book are vastly more valuable to me than those who just find me willy-nilly.
93% of the time, a “free book” offer in lead generation advertising outperforms any other kind of lead generation.
- In a split test for a group of health clinics, ads offering fre.e exam appointments were compared against ads offering a fre.e book and exam. 80% of the prospects who came from the book offer became patients versus 60% who responded to the fre.e appointment offer, and the average six month dollar value of the book offer patients was nearly double that of the others (Dan Kennedy, Book the business)
All of this is my way of saying a book must be one of your marketing assets that you utilize over and over again.
A book will attract better and more affluent clients. Clients with incomes that can afford your service or product.
I have been using books in all of my businesses to attract top tier clients. Even in my carpet cleaning business I have FOUR books. You will get to see all of them, how they are constructed, how they are designed and written.
What if I told you you could write your book in an hour a day for a month?
Would you be interested?
In Septembers Mouster Class for DSNi Inner Circle Cast Members, I will reveal how you can write your book in as little as 30 hours. Yep, if you work on your book just an hour a day, at the end of September, you will have a book.
Not an Inner Circle Cast Member? You can take care of that here:deliverservicenow.com/invitation-to-become-a-dsni-inner-circle-cast-member/
But don’t dilly dally, this months Mouster Class goes into the DSNi vault at midnight on 8/31/21.
