Have you ever heard of man named Sam Walton?
Or a little company called Walmart?
He generated his wealth through a business model known as HV x LP
When he died, he was the richest man in the world. 5 times wealthier than Bill Gates of Microsoft. After his death, his children became the 2nd, 3rd, 4th and fifth wealthiest people in the world.
I do not recommend his business model. It is based on selling a lot of stuff for very little profit. High Volume (HV) x Low Profit (LP).
You can be a waltrepreneur if you want to. But you are going to need VOLUME. Can you sell 100,000 bottles of shampoo each day or see 64,000 patients in your one-doc office every week?
If you answered 'yes', well, good for you. Seems like a lot of work for very little money.
If you are the cheapest guy/gal around, you are essentially telling everyone "If you want cheap, I am you guy, if you want the best, buy it from someone else.
Sam Walton was a brilliant business person. He created a business model for that part of America that wants cheap stuff.
I don't like cheap stuff, and I am guessing you don't either.
I want the best.
- I only get one lunch today: I want it to be the best
- I am taking a vacation, I want it to be the best.
- So far, my third marriage is the best (because I want it)
Are you the best in your niche or industry?
If not, why not.
It is mission critical that you show everyone that you are the best.
One of the best ways to do that is by publishing a book and using it relentlessly to market and promote your business.
Celebrities write books.
Experts write books
The best entrepreneurs write books. You do want to be the best don't you?
In last month's Mouster class, I showed Inner Circle Members how to write a killer book in 28 days.
October's Mouster class is all about how to use a book to position you as an ACE: Authority, Celebrity, Expert. I will show you how to market the book that will get your prospects saying...
Yep, he's the best
But since this is past 2 of how to use a book in your marketing, you don't have part one; how to write it.
Fear not my little astro droid, for October, and only October, I will gift you last month's Mouster Class for free, that gives you the step by step instructions on how to write your book in 28 days.
That's a $119 value, yours free. But you can only get it if you are a DSNi Inner Circle Cast Member. You can take care of that here:
invitation-to-become-a-dsni-inner-circle-cast-member/
But don't dilly dally, this months Mouster Class (and the bonus class from last month) goes into the DSNi vault at midnight on 9/30/21.