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Get Customers 17 Ways with Vance Morris
In this episode, Vance Morris shares how service businesses can create memorable customer experiences, build tellable moments, recover from mistakes, and turn everyday interactions into loyalty, refer... ...more
Customer Gettin'
March 22, 2026•1 min read
The Clients You Should Fire… Before They Ever Call You
Most financial advisors attract the wrong clients because their marketing tries to please everyone. Learn how to clearly define who you’re for, and who you’re not, to attract better clients, charge mo... ...more
Marketing ,Customer Gettin'
March 19, 2026•4 min read
Customer Loyalty: The Hidden Truth Behind Why Customers Stay
Customer loyalty isn’t luck. It's engineered. Discover why a great customer experience is the foundation of retention and how creating memorable moments turns clients into long-term, high-value repeat... ...more
Customer Gettin' ,Customer Keepin'
December 11, 2025•2 min read
The $118 Dress Shirt Disaster: A Masterclass in How to Lose a Customer (and a Sale)
A trip to a luxury shirt store turned into a lesson in bad service. No greeting, no guidance, no upsell, just lost loyalty. Discover how small service failures destroy trust, sales, and lifetime value... ...more
Customer Gettin'
September 29, 2025•5 min read
Starbucks’ $500M Question: Can You Fix the Experience Without Fixing the People?
Starbucks is betting $500M on tech and baristas to fix long waits and boost sales. But the real lesson? No customers, no business. Ruthless profit management matters—but so does creating engaged emplo... ...more
Customer Gettin' ,Customer Keepin'
September 18, 2025•1 min read
5 Step "Quick Promo Builder" to boost Customer Retention.
Starbucks drops Pumpkin Spice in August to reactivate millions. Seasonal limited-time rituals drive customer retention & loyalty. Steal the play and build recurring revenue with the Loyalty Profit Eng... ...more
Customer Gettin' ,Customer Keepin'
July 23, 2025•undefined
How to Put Personality in Your Business
Injecting personality into your business isn’t risky—it’s required. From Disney to carpet cleaning, I’ve seen how small changes (like phone greetings and thank-you gifts) create unforgettable experien... ...more
Servin ,Customer Gettin'
June 25, 2025•3 min read
“Viewer Discretion Advised”: What Raunchy TV Warnings Can Teach You About Customer Experience
Discover how the classic “Viewer Discretion Advised” warning can be transformed into a powerful customer experience tool. Learn to grab attention, set expectations, and create unforgettable moments th... ...more
Marketing ,Customer Gettin'
May 22, 2025•4 min read
Marketing Goes Big and Cheesy: From Giant Cheez-Its to Résumé Pizzas—The Bold Moves You Can’t Ignore
Explore bold marketing stunts like Taco Bell's giant Cheez-It and Pizza Hut's résumé pizza. Learn key lessons on outrageous moves that get attention and how seamless customer service creates lasting i... ...more
Marketing ,Servin &Customer Gettin'
September 20, 2024•3 min read
The Retention Report
Deliver Service Now institute
Dear Entrepreneur,
Customers don’t leave because of price or "the economy." They leave because of the friction you’ve stopped noticing and the indifference they’ve started feeling.
The Retention Report is an almost daily dispatch that exposes one CX blind spot at a time, and shows you exactly how to fix it.
Two minutes.
One idea.
Zero fluff.
If you’re tired of "we thought they were happy" being the reason you lose revenue, it’s time to stop the bleed.
Build loyalty on purpose, one day at a time.
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