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Customer Loyalty: The Hidden Truth Behind Why Customers Stay
Customer loyalty isn’t luck. It's engineered. Discover why a great customer experience is the foundation of retention and how creating memorable moments turns clients into long-term, high-value repeat... ...more
Customer Gettin' ,Customer Keepin'
December 11, 2025•2 min read
The $118 Dress Shirt Disaster: A Masterclass in How to Lose a Customer (and a Sale)
A trip to a luxury shirt store turned into a lesson in bad service. No greeting, no guidance, no upsell, just lost loyalty. Discover how small service failures destroy trust, sales, and lifetime value... ...more
Customer Gettin'
September 29, 2025•5 min read
Starbucks’ $500M Question: Can You Fix the Experience Without Fixing the People?
Starbucks is betting $500M on tech and baristas to fix long waits and boost sales. But the real lesson? No customers, no business. Ruthless profit management matters—but so does creating engaged emplo... ...more
Customer Gettin' ,Customer Keepin'
September 18, 2025•1 min read
5 Step "Quick Promo Builder" to boost Customer Retention.
Starbucks drops Pumpkin Spice in August to reactivate millions. Seasonal limited-time rituals drive customer retention & loyalty. Steal the play and build recurring revenue with the Loyalty Profit Eng... ...more
Customer Gettin' ,Customer Keepin'
July 23, 2025•undefined
How to Put Personality in Your Business
Injecting personality into your business isn’t risky—it’s required. From Disney to carpet cleaning, I’ve seen how small changes (like phone greetings and thank-you gifts) create unforgettable experien... ...more
Servin ,Customer Gettin'
June 25, 2025•3 min read
“Viewer Discretion Advised”: What Raunchy TV Warnings Can Teach You About Customer Experience
Discover how the classic “Viewer Discretion Advised” warning can be transformed into a powerful customer experience tool. Learn to grab attention, set expectations, and create unforgettable moments th... ...more
Marketing ,Customer Gettin'
May 22, 2025•4 min read
Marketing Goes Big and Cheesy: From Giant Cheez-Its to Résumé Pizzas—The Bold Moves You Can’t Ignore
Explore bold marketing stunts like Taco Bell's giant Cheez-It and Pizza Hut's résumé pizza. Learn key lessons on outrageous moves that get attention and how seamless customer service creates lasting i... ...more
Marketing ,Servin &Customer Gettin'
September 20, 2024•3 min read
How to Use Premium Pricing to Stand Out: Lessons from The Macallan's Exclusive Scotch
Discover how The Macallan's $190,000 scotch reveals the secrets of premium pricing. Learn why every business, regardless of industry, should have a high-ticket product to attract affluent clients and ... ...more
Customer Gettin' ,Affluent Marketing
September 04, 2024•3 min read
Fear is the Profit Killer
When the internet throws a spotlight on your brand, you'd better grab that bull by the horns and ride it hard! ...more
Marketing ,Customer Gettin'
May 06, 2024•2 min read
The Retention Report
Deliver Service Now institute
Dear Entrepreneur,
Customers don’t leave because of price or "the economy." They leave because of the friction you’ve stopped noticing and the indifference they’ve started feeling.
The Retention Report is an almost daily dispatch that exposes one CX blind spot at a time, and shows you exactly how to fix it.
Two minutes.
One idea.
Zero fluff.
If you’re tired of "we thought they were happy" being the reason you lose revenue, it’s time to stop the bleed.
Build loyalty on purpose, one day at a time.
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