Free Articles & Videos To Help You...
Create Extraordinary Experiences
Command Premium Prices
Scale Your Business
Avoid Service Mistakes
Attract More Customers
Customer Retention Predictions for 2026
Customer retention will decide who survives 2026. Why “good service” fails, customers leave silently, and experience is the only lever that keeps loyalty, referrals, and profits from leaking. ...more
Customer Keepin'
December 30, 2025•4 min read
Customer Loyalty: The Hidden Truth Behind Why Customers Stay
Customer loyalty isn’t luck. It's engineered. Discover why a great customer experience is the foundation of retention and how creating memorable moments turns clients into long-term, high-value repeat... ...more
Customer Gettin' ,Customer Keepin'
December 11, 2025•2 min read
Costco Just Delivered a Masterclass in Customer Experience 12.09.25
Costco’s proactive price refunds show the secret to great CX: fix problems before customers feel them. Small gestures create huge loyalty. Every business can steal this playbook. ...more
Customer Keepin'
December 09, 2025•4 min read
Starbucks’ $500M Question: Can You Fix the Experience Without Fixing the People?
Starbucks is betting $500M on tech and baristas to fix long waits and boost sales. But the real lesson? No customers, no business. Ruthless profit management matters—but so does creating engaged emplo... ...more
Customer Gettin' ,Customer Keepin'
September 18, 2025•1 min read
Mark Zuckerberg on Customer Service Recovery
Customer service recovery isn’t about tossing out freebies like Zuckerberg’s donuts and headphones. It’s about anticipating problems, fixing them with empathy, and proving you value your customers lon... ...more
Customer Keepin'
September 18, 2025•1 min read
Why “But My Business is Different” Is Just Code for “I’m About to Be Roadkill”
Too many business owners hide behind “But my business is different” while the market passes them by. This post calls out the fatal mistakes—no adaptation, no upsells, no customer contact—and why they ... ...more
Scalin' ,Customer Keepin'
August 12, 2025•2 min read
5 Step "Quick Promo Builder" to boost Customer Retention.
Starbucks drops Pumpkin Spice in August to reactivate millions. Seasonal limited-time rituals drive customer retention & loyalty. Steal the play and build recurring revenue with the Loyalty Profit Eng... ...more
Customer Gettin' ,Customer Keepin'
July 23, 2025•0 min read
Good Night Kiss Customer Loyalty
Discover how Disney’s nightly fireworks—what Walt called the “Kiss Goodnight”—can transform your client retention. This article reveals why the final impression matters most and how to engineer lastin... ...more
Customer Keepin'
June 05, 2025•2 min read
An Open Letter to Every Private Equity CEO
Private equity is gutting the customer experience—and most CEOs don’t even see it. Here’s an open letter calling out the policies, priorities, and leadership failures killing guest loyalty. #CustomerE... ...more
Servin ,Customer Keepin'
April 30, 2025•4 min read
Hi, I'm Vance Morris
Deliver Service Now institute
Dear Entrepreneur,
Are you sick-n-tired of crappy online groups?
You know the one's... People reporting bloated results, people always ASKING and never GIVING.
You need to be around other business owners and entrepreneurs who will support you, guide you and, yes, call you out in order for you to grow your business.
If you have ever felt "out of place" hanging around people who have 'jobs' and have no idea what it feels like to be you... a business owner.... you are in the right place.
We are just like you.
And you need to have an easy to implement marketing and service system that you can roll up your sleeves and do yourself or hire others to do the tedious work.
That's where the XPerience Service System comes in.
And most of all... YOU MUST GET RESULTS. PERIOD.
I'm Vance Morris and I am inviting business owners and entrepreneurs who desire a better life, to bring their drive for success and combine it with my XPerience Service System to achieve their dream.
Click below to accept my invitation to join the Inner Circle.
How DSNi Helps Small Business
Experience & Marketing Strategies
FREE downloads, video, books and training to get you started implementing DSNi experience & marketing strategies.
DSNi
Programs
Masterminds, small group training, 1-1 coaching & programs matched for your business situation & size.
Live Events &
The Disney Experience
Full immersive 3-4 day experience at Walt Disney World designed to give you the competitive edge.
Get Daily Marketing and Experience Tips
Designed For & By Small Businesses
Get daily marketing & experience strategies, tactics and systems on what's working "right now" to grow a small business.