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How to Use Premium Pricing to Stand Out: Lessons from The Macallan's Exclusive Scotch

How to Use Premium Pricing to Stand Out: Lessons from The Macallan's Exclusive Scotch

Discover how The Macallan's $190,000 scotch reveals the secrets of premium pricing. Learn why every business, regardless of industry, should have a high-ticket product to attract affluent clients and ... ...more

Customer Gettin' ,Affluent Marketing

September 04, 20243 min read

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The Retention Report

Deliver Service Now institute

Dear Entrepreneur,

Customers don’t leave because of price or "the economy." They leave because of the friction you’ve stopped noticing and the indifference they’ve started feeling.

The Retention Report is an almost daily dispatch that exposes one CX blind spot at a time, and shows you exactly how to fix it.

Two minutes.

One idea.

Zero fluff.

If you’re tired of "we thought they were happy" being the reason you lose revenue, it’s time to stop the bleed.

Build loyalty on purpose, one day at a time.

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