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Why Customer Experience Will Decide Who Keeps Customers in 2026

Customer experience isn’t a “nice to have.” It’s the last real competitive advantage. This looks at what CX actually is, where it’s headed in 2026, and why the businesses that engineer loyalty will do... ...more

Servin

December 23, 2025•4 min read

Trumps war on customer experience

Trump’s latest Management Agenda never mentions customer experience or customer service. That silence matters. When CX disappears from leadership priorities, friction replaces trust and customers feel... ...more

Servin

December 19, 2025•0 min read

Donald Trump: ‘We Don’t Need CX. Trust Me

The Trump Administration’s Management Agenda omits customer experience and customer service entirely. That omission reveals a bigger CX problem: when leaders prioritize efficiency over usability, cust... ...more

Servin

December 16, 2025•3 min read

Beware CX Charlatans & Bamboozlers

Ohio Rep. Thaddeus Claggett wants to ban marriage between humans and AI chatbots, proof we’ve lost our minds. But the real frauds aren’t digital brides; they’re the charlatans posing as customer expe... ...more

Servin

October 16, 2025•3 min read

Customer Experience Begins Where Your Product Ends

Discover why customer experience is your real product and the secret to customer retention. Learn how personality, care, and consistency turn your business into a brand customers remember and return t... ...more

Servin

June 30, 2025•3 min read

How to Put Personality in Your Business

Injecting personality into your business isn’t risky—it’s required. From Disney to carpet cleaning, I’ve seen how small changes (like phone greetings and thank-you gifts) create unforgettable experien... ...more

Servin ,Customer Gettin'

June 25, 2025•3 min read

Barriers To Customer Service

What should’ve been a seamless birthday dinner turned into a case study in bad customer experience—thanks to a server who refused to adapt when a decorative plant blocked her usual path. Instead of ad... ...more

Servin

May 07, 2025•2 min read

An Open Letter to Every Private Equity CEO

Private equity is gutting the customer experience—and most CEOs don’t even see it. Here’s an open letter calling out the policies, priorities, and leadership failures killing guest loyalty. #CustomerE... ...more

Servin ,Customer Keepin'

April 30, 2025•4 min read

Amazing Business Radio

Transforming Ordinary Businesses Through Extraordinary Experiences with Vance Morris Prioritizing Customer Retention over Acquisition ...more

Servin ,Customer Keepin'

February 05, 2025•2 min read

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Hi, I'm Vance Morris

Deliver Service Now institute

Dear Entrepreneur,

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