From the Far Eastern Shore of Maryland
Hey ,
Summer…
Coppertone
Cookouts
Beaches
Lazy days by the pool
Toes in the water, *ss in the sand
20 foot scarecrows at Home Depot
I went to Home Depot over the weekend and Halloween was in full gear! Pumpkins, scarecrows, lawn ornaments and pumpkin-spiced lattes.
OK So no lattes… but there in the entrance, Halloween front and center.
And you can’t blame Home Depot for pushing summer out of the way (6 weeks early) and rushing into the next marketing and cash flow cycle.
You can however, blame Disney.
Thanks to Disney, Halloween now starts 11 weeks early. It is the earliest that the Halloween event, Mickey’s Not-So-Scary Halloween Party at the Magic Kingdom, first held in 1995, has started.
And you can’t even really blame Disney.
You have yourself to blame.
Disney takes its cues from its guests. And their guests LOVE Halloween. How much? All of the August party dates have sold out. (Of course, no parent has quite figured out how to stay cool in the scorching summer of Florida)
And then on Halloween night, after the park closes, it will be magically transformed into a Christmas wonderland. Christmas, at Disney, is a 13 week event.
And there you have it. Almost half a year dedicated to specific events. Increasing attendance in what might seem to be a slower season for Disney. I mean, who are all these 1000’s of kids who are truant from school?
And don’t get me started on Disney’s anniversary events. Their 50th anniversary for Walt Disney World was a full 18 months.
You can do the same
You are NOT trying to copy what Disney does.
The question you should be asking yourself is, “Self, how do I adapt that for my business?”
Well first, no one company or brand owns Halloween. So if you want to sell pumpkin-spiced foot cream, now is a great time to start that campaign.
Anniversary’s are great to use in a marketing campaign. Every year I celebrate our companies anniversary by sending out emails and postcards to our customers announcing our actual anniversary, our anniversary plus 6 months (Hey there, we are two and a half years old!) or our anniversary plus 167 days.
It doesn’t matter that you are manufacturing a reason to reach out to your customers and prospects. It only matters that you reach out!
Using holiday’s (real or make-believe), anniversaries, or your weird uncle Harry’s celebration of living another day free from Aunt Harriet, are all great reasons to connect with your customers.
Remember, you won’t profit unless you implement,
Vance “more reasons to reach out and touch someone” Morris
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