Let’s talk about 3rd person/3rd party selling. I will use the ultimate analogy, with the firm caveat it is only meant as ...

I got an email from my friend, Perry the other day. In it, he talks about Dan Kennedy working with ...

What do cheese, parrots, cravers and swifties all have in common? They are all rabidly loyal fans to their respective ...

If you have been around my DSNi institute long enough, you know that I preach that subject lines and head ...

Velveeta renewal serum, daily moisturizer and night cream certainly has the look and sound of beauty care marketing. “Feel the ...

Over the 129 years, Coca-Cola has done a masterful job of consistently reinforcing positive emotions through its advertising. Whether it’s ...