Average Business Referral Strategies… you should not be using

• Hope
• Pray
• Hope & Pray
• Do nothing
• Bribery

Bitch, moan, whine & complain about the results

Do you think to yourself “Self, I deliver great service, my clients should just refer me automatically.”

Sorry there Jafar, but that ain’t how it works.

But then, you are not an average business, are you?

Of course not, otherwise you would not be here as a DSNi Cast Member.

But just in case you don’t want to admit to “averageness”, let me lay it out for you.

Giving referrals must be an expectation your impose on your clients / patients.

1. Our clients refer
2. Our good clients refer often
3. Our best clients refer often and a lot
4. Referrals are expected.

Now of course you want to say it a bit more eloquently than that, but you get the gist.

You must convey your expectations to your clients.

Walt Disney studied the habits of his guests on daily basis. Just by watching, he determined how far a guest would go with a piece of trash in their hand before dropping it on the ground. 22-26 steps, give or take.

So he had his team install trash cans every 22 steps. You might think this about convenience, but it is not. It is about conveying expectations tot he guests. “This is a clean park, I expect you to keep it that way.”

Just like you see the small army of sweeper uppers in constant motion, tidying, brushing and brooming. Disney is making sure you know certain things; like we value cleanliness and we work hard at cleaning. You do not throw trash on the ground here, (look a trash can!) – we expect you to use the trash cans (look, another trash can mere feet from you).

Which brings us back to referrals.

• How are you conveying the expectation that your clients or patients MUST refer?
• What is your system for generating referrals?

And not some lame announcement to your clients with promises of a Starbucks gift card.

But a real, bono fide SYSTEM for generating referrals.

A system that generates hundreds of thousands of dollars per year (no exaggeration).

A system that works both face-to-face, nose-to-nose and ONLINE.

Enter Vance’s “The Client Attraction System That NEVER Fails”

I know, bold statement.

Never fails, my arse, you may be saying to yourself.

Well it has never failed for me, nor thousands of other businesses that have deployed it.

But only DSNi Inner Circle Cast Members will have access to it.

What? You are not an Inner Circle Member? Well, take care of that here: www.deliverservicenow.com/invitation-to-become-a-dsni-inner-circle-cast-member/

Remember, you won’t profit unless you implement,

Vance “Swimming in referrals” Morris