Deliver Service Now Institute | Customer Experience & Loyalty Strategies

Disney-inspired customer experience, retention, and loyalty strategies that

turn ordinary service businesses into unforgettable brands.

Stop Apologizing For Your Price. They Can Pay Full Price Or Call Someone Else

Stop Apologizing For Your Price. They Can Pay Full Price Or Call Someone Else

Stop Apologizing For Your Price. They Can Pay Full Price Or Call Someone ElseVance Morris
Published on: 24/04/2026

Stop discounting. Full-price clients stay longer, refer more, and respect your value. Learn how to build a business that attracts premium clients and repels cheapskates for good.

Scalin'MarketingCustomer Gettin'
You Can't Think Your Way to a Thriving Business on a Diet of News-Porn and Outrage

You Can't Think Your Way to a Thriving Business on a Diet of News-Porn and Outrage

You Can't Think Your Way to a Thriving Business on a Diet of News-Porn and OutrageVance Morris
Published on: 14/04/2026

Most business owners are unknowingly destroying their most powerful asset; their thinking, with outrage cycles and gossip. Discover what proven entrepreneurs consume instead and why protecting your mental diet directly determines your profits.

Funny with a Biz Lesson
How Do Financial Advisors Keep Clients After Death, Divorce, or Incapacity?

How Do Financial Advisors Keep Clients After Death, Divorce, or Incapacity?

How Do Financial Advisors Keep Clients After Death, Divorce, or Incapacity?Vance Morris
Published on: 30/03/2026

Financial advisors don’t lose clients over performance. They lose them during death, divorce, and incapacity. Learn how client relationships actually break and what to do to retain spouses, heirs, and assets when life hits.

Customer Keepin'
Did the Dog Eat Your Professionalism? What Financial Advisors Must Know About Client Experience and Cancellations

Did the Dog Eat Your Professionalism? What Financial Advisors Must Know About Client Experience and Cancellations

Did the Dog Eat Your Professionalism? What Financial Advisors Must Know About Client Experience and CancellationsVance Morris
Published on: 30/03/2026

Two cancellations. One week. Both blamed on dogs. Financial advisors, your clients are keeping score every time you drop the ball. Here's what Disney taught me about showing up when it matters most.

Customer Keepin'