Deliver Service Now Institute | Customer Experience & Loyalty Strategies

Disney-inspired customer experience, retention, and loyalty strategies that

turn ordinary service businesses into unforgettable brands.

The Clients You Should Fire… Before They Ever Call You

The Clients You Should Fire… Before They Ever Call You

The Clients You Should Fire… Before They Ever Call YouVance Morris
Published on: 19/03/2026

Most financial advisors attract the wrong clients because their marketing tries to please everyone. Learn how to clearly define who you’re for, and who you’re not, to attract better clients, charge more, and stop wasting time on tire kickers.

MarketingCustomer Gettin'
Business Freedom This 4th of July

Business Freedom This 4th of July

Business Freedom This 4th of JulyVance Morris
Published on: 03/07/2025

At 12, I discovered freedom slinging papers for five bucks a week. True freedom isn’t fireworks; it’s building a business that doesn’t own you. Systems, pricing, and choices let you live on your terms. Don’t wait for July 4th—light your fireworks now

Marketing
“Viewer Discretion Advised”: What Raunchy TV Warnings Can Teach You About Customer Experience

“Viewer Discretion Advised”: What Raunchy TV Warnings Can Teach You About Customer Experience

“Viewer Discretion Advised”: What Raunchy TV Warnings Can Teach You About Customer ExperienceVance Morris
Published on: 22/05/2025

Discover how the classic “Viewer Discretion Advised” warning can be transformed into a powerful customer experience tool. Learn to grab attention, set expectations, and create unforgettable moments that turn clients into loyal fans.

MarketingCustomer Gettin'
5 Business Lessons Hidden in Today’s Wild Headlines

5 Business Lessons Hidden in Today’s Wild Headlines

5 Business Lessons Hidden in Today’s Wild HeadlinesVance Morris
Published on: 18/10/2024

n today’s roundup of wild business headlines, we dive into what Taylor Swift’s self-publishing move means for entrepreneurs, how Subway is spicing up its bread lineup with ghost peppers, the marketing genius behind a talking pet collar, and more. Learn how to leverage these quirky news stories to create buzz, exclusivity, and customer loyalty in your own business. Plus, discover the hidden marketing lessons from chili-flavored ice cream and Meta’s fired employees.

Marketing