Vance MorrisMost financial advisors attract the wrong clients because their marketing tries to please everyone. Learn how to clearly define who you’re for, and who you’re not, to attract better clients, charge more, and stop wasting time on tire kickers.
Vance MorrisDiscover how the classic “Viewer Discretion Advised” warning can be transformed into a powerful customer experience tool. Learn to grab attention, set expectations, and create unforgettable moments that turn clients into loyal fans.
Vance MorrisDiscover how The Macallan's $190,000 scotch reveals the secrets of premium pricing. Learn why every business, regardless of industry, should have a high-ticket product to attract affluent clients and boost profits.
Vance MorrisHow Bad Customer Service Turned Boneless Wings into a Courtroom Drama