From the Far Eastern Shore of Maryland
Hey ,
George Herman “Babe” Ruth stood at home plate, ready to hit. It was the fifth inning of game 5 of the 1932 World Series. The New York Yankees were playing the Chicago Cubs at Wrigley Field. The game was tied at 4-4.
Ruth held his bat out and defiantly pointed directly to the center field bleachers.
Babe Ruth, the ultimate showman, was about to make history. He was, in effect, guaranteeing he would deposit the next pitch into the stratosphere.
This famous moment in baseball history is known as the Called Shot. According to those in attendance, he was showing everyone exactly what he was about to do. He made a bold guarantee in front of thousands and followed through on the very next pitch with a 440-foot blast that gave the Yankees the lead in the ballgame. This home run was the crowning achievement of the series, as Babe’s New York Yankees defeated the Chicago Cubs in four straight games to clinch the 1932 World Series championship.
Babe Ruth’s legendary signature guarantee was his unique way of standing behind what he believed in: his talent and ability as a baseball player. He demonstrated what he was about to do, and followed through. He guaranteed his offensive performance on the field. This is one of the reasons why he is among America’s most beloved sports heroes, still glorified and honored as someone who “walked the walk, and talked the talk.”
Unlike Ruth, as a business owner you probably cannot guarantee a home run. But every type of business can and must establish some kind of guarantee, or assurance, when it comes to offering products or services. It gives your customers, clients or patients confidence during the purchasing process and helps solidify the sale.
This month’s XP Intensive will go into greater detail on how to discover what type of guarantee will work best for you.
I’ll reveal 10 examples of how you can creatively guarantee anything.
And you’ll learn how to work around the bean counters and legal beagles to construct an effective guarantee for your unique business situation.
Boost your sales, repeat customers and increase your transaction size with an effective Guarantee.
It goes back into the DSNi vault at midnight tonight. Get it before it disappears.
The Guarantees Guaranteed To Increase Sales Blueprint is available here
Remember, you won’t profit unless you implement,
Vance “I stink at baseball” Morris
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