C’vid is like filming a movie, you have a 97.6% chance of survival. What? Too soon? Do you think me ...

The #1 Ultimate Marketing Sin is: BEING BORING! … and the marketplace will forgive you for just about anything else ...

Here’s a very simple copywriting test: Put only your first sentence on a page. Looking at that and that only, ...

You’re pounded every day by THOUSANDS of ads – your email in-box is stuffed with SPAM – your mailbox is ...

While checking out Netflix the other night I spotted an OLD movie I hadn’t seen in years: “The Invisible Man” ...

There’s a famous quote from a man considered by some to be the father of modern advertising, John Wanamaker. A ...