From the Far Eastern Shore of Maryland
Hey ,
‘It’s just the cow’
Chick-fil-A, has long used its “Eat Mor Chickin” slogan and branding to encourage the consumption of chicken instead of beef.
More recently, the restaurant has launched its game, Code Moo, using another slogan in the same hand-painted typeface. Bags advertising the game read, “Plz Help Tha Hurd.”
One customer, unaware of this launch, says she saw the slogan on a bag through the window of her local Chick-fil-A and thought the mother and child eating their meal in the restaurant might be in trouble.
In her video, which has drawn nearly 1 million views, she says she could only see the top line of text reading “Plz Help” through the window, and she spent several minutes in the drive-thru contemplating whether she should take action if the woman did in fact need help.
“It was perfectly facing the window, almost like she had written ‘help me’ and set it up, and her and her child are just eating lunch,” the customer says. “I’m like oh my gosh, I’ve seen so many videos on this, like we’ve got to go help her, but also, is that real?”
Ultimately, she did go inside the restaurant just to get a closer look, as she said she would not have been able to sleep at night if the woman did need help. Upon entering, she was faced with the branded campaign for Code Moo. (CFA Press release 7/15/23)
“I walk in, I look to my left, I see all the Chick-fil-a orders,” she says. “Sure enough, they have all the freaking ‘help me something-something’ writing on them. What kind of marketing is that? I was ready to defend this woman to my grave.”
What kind of marketing was that?
I’ll tell ya!
It is marketing that has worked for CFA for decades. Cows painting misspelled words in dripping black ink.
They catch your eye.
Maybe make you chuckle.
And made you take action, albeit for the wrong reason.
And that is what you need your marketing to do:
- Stop people in their tracks; headline, subject line, image
- Entertain them: tell them a story, identify their pain, agitate their pain
- Call To Action: (CTA) You gotta get your prospect to take action.
If you are missing any of the above, odds are, your ad will flop.
Oh…
If you think your prospects and customers are too sophisticated for entertainment, think again. Everyone loves to be entertained.
Remember, you won’t profit unless you implement,
Vance “I can live without CFA” Morris
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