Cockroaches for Valentine’s Day
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From the Far Eastern Shore of Maryland
Just in time for Valentine’s Day!
A zoo in El Paso Texas is offering to name a cockroach after your “ex” and feed it to a meerkat.
The best part is that you can watch via live stream!
As you can imagine, this offer has received A LOT of attention.
The staff soon realized that the meerkats would get full really fast. So they had to recruit tamarins and white-headed marmosets to share the cockroach feast.
Now if that doesn’t scream LOVE! I don’t what does.
If you’re still angry enough with your ex to have them eaten in effigy by a meerkat, well, it might be because of lingering feelings… But I am not a psychologist, so let’s move on.
Speaking of love… Do your clients love you?
No not in a weird, kinky, deviant sort of way. Do you have an emotional connection with your clients where they love you or is it merely transactional?
Here are 3 ways to helping your clients fall in love with you:
- Avoid being transactional. A transaction is a one time, one and done event. Seek ways that will engage your clients and keep them coming back. Newsletters, reminder cards, occasional giftsand bounce back offers are just a few suggestions.
- Be 100% client or patient focused. This means that in addition to being great at what you do or deliver, your client experience should drive your decision making process. This does not mean you will always make your client happy. But when decisions are being considered, you must keep the client in mind.
- Resolve all client complaints immediately. Do not let the issue fester. Remember, it takes 10 positive client interactions to make up for just one poor, unresolved issue. You invested a lot of money acquiring that patient… Don’t flush that investment in the toilet.
So, in addition to showing your loved ones some extra attention this Valentine’s day, consider showering some love (not cockroaches) on your clients and patients.
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Remember, you won’t profit unless you implement,
Vance “I eat chocolate covered grasshoppers” Morris
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Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business”
Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience
For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report “Systematic MAGIC, How to Disnify Any Business”. Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com .
For speaking engagements, please visit www.vancemorris.com
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