From The Dolphin Resort, WDW
Hey ,
I just arrived at Disney to give a tour for another coach. Fast turnaround. I am only here 26 hours!
Yep, do my thing tomorrow and get home.
As I was preparing for tomorrow, I realized I left my 3×5 cards at home. So I went down to the front desk to ask if they had any.
I found a 30ish lady working and asked if she had a 3×5 cards I could buy from her.
She seemed puzzled and confused.
“What’s a 3×5 card?”
You mean I have to explain this? well, it’s a little index card that comes in packs of 100 and they are… well… 3×5 inches in size.
Her eyes glazed over.
Sigh
“I have never heard of them”. But I do have little note pads.
Good recovery, I guess.
Which brings me to my point. (Yes, I do have one.)
Do you use lingo, vernacular or jargon when talking to your prospects and customers?
You might understand what you are talking about, but your prospect has no idea what a flibbity-gibit-flux-capacitor is.
Use words they will understand.
If they don’t know what you are talking about, they won’t buy.
a confused prospect never turns into a buyer.
Remember, you won’t profit unless you implement,
Vance “tomorrow I am going to ask for a pink ‘while you were out’ sheet, just to f*ck with them” Morris
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The End of the Email P.S.’s
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