From the Far Eastern Shore of Maryland
Hey ,
I own a Honda.
There, I said it.
For those of you that thought I was in an Aston Martin or a Bugatti, you are sorely mistaken.
I like my Honda
I do NOT like the Honda dealer.
Don't worry, I am not going into a Green Eggs & Ham rhyme.
I usually go to the dealer over in Delaware where I bought the car because they absolutely ROCK. But it is a 90 minute drive one-way
They seem to have invented a new and seemingly impossible level of incompetence.
I have had a broken FOCRA for as long as I can remember.
Now, if you have never broken your focra, count yourself lucky.
They fixed it once about a year ago.
Then this past January, it started to crap out again
A focra (fiber optic cable relay assembly) controls the dashboard, radio and cell phone. Imagine following the GPS in rush hour traffic in a city you have never been in and the screen goes blank.
No warning.
Just blank.
Or your speedometer goes blank.
"Geez occifer, I didn;t know how fast I was going, I have a broken focra"
Over the past 45 days, my car has been in the repair shop 3 times for the focra.
Yesterday, I picked up my car for what I hope is the last of the focra problem.
When I got to my car, it was covered in bird shyt and pollen. Is it asking too much to keep it inside?
There were greasy fingerprints all over the car. How could I see them? Well the pollen was acting just like fingerprint dust.... they were everywhere
Inside the car... Another story
The dashboard and center column had... yep! you guessed it, greasy finger prints.
And the interior of the windshield? Nope.
Not finger prints...
Forehead prints!
(Fixing the focra requires taking apart the dashboard.)
Big wonkin' forehead prints. So greasy that it was almost impossible to see through the glass.
Sigh...
It seems that attention to details is just not your strong suit, now is it?
No wonder you didn't fix the car on the 1st, 2nd or 3rd go arounds.
Your techs lack attention to detail.
Compare this to the dealer in Delaware
The techs used gloves
Put on those seat cover thingys
Floor mats
And the Coup de Grace?
A coupon for a free car wash and detail at the facility across the street.
What's my broken focra have to do with your business?
Just about everything!
Every detail in your business is either enhancing or detracting from the customer experience.
There is no middle ground.
Walt Disney was famous, some say infamous, about his maniacal attention to detail.
Walt understood that details can make or break any experience. Guests come to the parks and resorts expecting a truly magical experience—one they’ll remember fondly for years to come. (Not regret)
That’s why they take extra care in creating unique experiences for each park—from specially themed shows and parades to special merchandise and food offerings. Every little detail helps create the kind of experience that their guests will remember long after they’ve gone home.
By paying attention to these details, they ensure that each guest receives an unforgettable experience when they come to visit. It’s a magical formula that will ensure the success of our business for years to come—and it all starts with paying attention to the details.
In October, I am taking a select group of businesses owners on walking classrooms throughout Walt Disney World.
I will be revealing exactly the kind of details that create the magic for guests every single day and how you can adapt them to your business.
Check out your invitation here: CLICK Invite
Remember, you won't profit unless you implement,
Vance "grossed out by forehead grease" Morris
P.S. The "End of the Email Stuff"
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