Now is this a highly scientific Harvard Business School type survey? Nope But I think it speaks volumes. It tells us that the bar for creating experiences is VERY LOW! It also tells us that we can get into the top 15% of companies, just by improving/creating the experiences we provide our clients. In this case, there is an easy button to move from dolling out our commodities (the thing that you do or service you provide) at market prices to creating experiences and commanding premium pricing. Let me give you an example from my carpet cleaning business, a commodity service if there ever was one. - The industry AVERAGE is $0.36 per square foot with a range between 0.17 and 0.48. The cleaners at the low end can be found by the bumper sticker found on street signs or telephone poles in cities and towns across the world: 3 ROOMS just $49!
- The cleaners at the higher end can be found in a Val Pac or through a google search. 3 rooms for $119.
- Through providing experiences, I COMMAND $0.69 a square foot, as a starting price and my minimum charge is $169.
I am almost 2X the market average and more than 4X the low end cleaners! What experiences do I offer? (Keep in mind the bar is VERY LOW) - Employees show up in clean uniforms and don't smell like an ashtray or like they bathed in AXE or Aqua Velva.
- Prospects and clients have their choice of 4 books I wrote on how to care for your home and furnishings.
- I send a hand written thank you card to every client within 5 days of their job.
- Our CSR's call EVERY client to follow up on service.
- We answer the phone LIVE!
- We return phone calls
Doing just these 6 things puts me in the 15% Doing the other 30 things puts me in the 1% It is this easy. You just need to think through your client journey, map it out and create experiences out of every touch point with a customer on your map. What?!- You don't have a client map?
- You don't know the journey?
- Think you are not creative enough?
Would you like me to help you with that? For the first time ever (maybe the last?) I am opening up my calendar to everyone on my list. Yes, I think I have gone nuts. If everyone on my list takes me up on what I am about to offer, I will be on the phone non-stop, 24 hours a day until 11:15 AM on September 14th 2022. Anywho.... If you would like my help starting you out on your client mapping and creating experiences so you can COMMAND premium pricing, just choose a time here: https://go.oncehub.com/15withVance Yep, I am gifting you a 15 minute strategy session to start your blueprint that will get you to commanding premium pricing. But you have to book your strategy session by TOMORROW, FRIDAY 2/11/22 midnight EST. After that, no mas. And for Donald Duck's sake, if a carpet cleaner can do it, so can you. Remember, you won't profit unless you implement, Vance "Disney Guy" Morris |