From the Far Eastern Shore of Maryland
Hey ,
In the end, it was perhaps a galaxy too far away. Walt Disney World’s ambitious but ultra-pricey Star Wars: Galactic Starcruiser, the $1,200-per-person-per-night experience, is being blasted like the Death Star for good at the end of September.
First teased in 2017 at the company’s D23 Expo for Disney superfans, the project always defied categorization. Is it a hotel, a landlocked cruise ship, or an elaborate choose-your-own-adventure theatrical experience? All of the above.
“For more than 100 years, Disney has taken risks to be on the forefront of entertainment experiences,” said a Walt Disney World spokesperson. “We are constantly pushing the boundaries of creativity and innovation, and evolve our experiences based on key learnings.”
Guests who can afford to shell out big bucks — just over $4,800 for a couple or $6,000 for a family of four — love the all-inclusive two-night experience, giving it some of the highest guest satisfaction ratings in the 50-year history of Walt Disney World.
The problem is that, apparently, not enough guests can afford it.
But that failure is not stopping Disney
On June 29, the Disney Wish was officially christened into the Disney Cruise Line fleet, and members of the press were invited on board to get a first glimpse of what the first Triton-Class ship had to offer. That tour included a look-in on the new staterooms, pool deck, and a $5,000 cocktail.
Yep, the adult-focused Star Wars Hyperspace Lounge features a drink known as the Kaiburr Crystal. Named after the Kyber Chrystals, the priceless gem that is at the heart of every lightsaber, this drink costs $5,000.
This pricey drink is nothing new regarding fine Disney dining experiences. Every high-end sit-down restaurant at the Walt Disney World Resort, for example, features high-end wine and liquor offerings that exceed even this out-of-this-world price.
Push The Pricing Boundary
Every business MUST have a what I call a Whopper.
No, not the Burger King variety.
A service or product that is your highest priced item. One.. that if someone bought it, would make you feel all giddy inside and start giggling with joy.
On Wednesday, 6/28 at 1:00 PM EST, I will be hosting a special training for the people I met in New York last week at the Small Business Expo, titled “How To Raise Your Prices Without Losing A Customer“.
I thought you might like to be on the training as well.
=> Click Here to Register <=
Now more than ever, pricing, how you perceive price and how you present price are mission critical to your survival.
Don’t make the mistakes that so many other companies do; under valuing your worth to your clients, not understanding ‘business math’ and finally LEAVING MONEY ON THE TABLE with every transaction.
Inflation is not coming down anytime soon. It is VITAL that you execute your pricing strategy with the precision of a brain surgeon or rocket scientist (pick your analogy).
Join me here: => Click Here to Register <=
Remember, you won’t profit unless you implement,
Vance “Lovin’ my prices” Morris
➡️🎟️Tickets Available for The 2023 DSNi XPerience event at Walt Disney World. CLICK HERE for all the deets! 🎟️🎟️
The End of the Email P.S.’s
Whenever you are ready… here are a few ways I can help you.
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📚FREE copy of my book Systematic Magic📚: 7 Magic Keys To Disnify Any Business. Out-Market, Out Serve & Out Price your competition in any economy. Get a step-by-step blueprint on how to adapt Disney’s strategies to your business. You can do that here: Free Book
📈Become a DSNi Inner Circle Cast Member📈: Every month a new Mouster Class is delivered to your private member portal and your mailbox, revealing my private, privileged and exclusionary Xperience building systems. Membership also gives you exclusive access to monthly live coaching, Q&A and mastermind. Check it out here.
🙋Work with me one-on-one🙋: Every year, I have the capacity to work with just a handful of private clients to work with me creating your ultimate client attraction, client experience and client retention processes. You can schedule a free discovery call here: Talk with Vance
🔉And if you are having an event (in person or online) and you are looking for a speaker to energize your audience, give them valuable and unique lessons, all the while making you look good reach out to me here: VanceMorris.com 🔉
