As I have mentioned, I just got back from conducting one of my boot camps at Walt Disney World.
And when I visit Disney, I always take advantage of the “fre.e” shuttle service. I say fre.e because you are paying for it some how with park tickets, resort fees, etc.
But do you think that the Disney Overlords are doing this just to add a nice service to please the guests?
Um… No.
This is Disney’s sneaky and masterful way to legally kidnap you and whisk you from the airport to your Disney resort.
There are no stops along the way.
- Get off plane
- Get on bus
- Get off bus at Disney
No stops to pick up snacks or a 6 pack of your favorite suds..
No rental car.
No chance to drive by Sea World, Universal or any other number of tourist traps.
Just you and your money (and family) on a bee line to the park.
Disney does not want you to be distracted by their competitors. They want you (and your money) all to themselves.
You are being held hostage and the happiest place on earth. And no amount of ransom paid to the bus driver will release you.
And once you are on the Disney property, they give you no reason to leave.
- Hotel, yep they got ’em
- Restaurants, check
- Theme Parks, yep
- Shopping, heck the whole place is a shopping mall in disguise
- No need for a car, Disney’s transport system will take you where Disney’s wants you to go.
Once you are there, there is no reason to leave.
What does Disney’s bus service have to do with your business?
All together now… EVERYTHING!
How can you adapt this strategy in your industry?
How can you make sure that your clients and prospects see you and only you?
Can you devises a system to whisk them from initial phone call or consultation right to the sale and not even let them see the competition?
How can you create a path that leads to you, making the competition irrelevant?
Examine your funnels, pathways and conduits to you. Do you have any leaks? Are there things that can distract your prospect and prevent the sale?
I have heard of barbers and restaurants sending private cars or limo’s to pick up clients, thereby reducing cancellations and no shows.
How about you?
