From the Far Eastern Shore of Maryland
,
Well, well, well. Look who's making a killing off of fake babies at Disney Parks.
Yes, you heard that right.
I caught a newsclip earlier today that, on the surface, was somewhat disturbing.
Resellers are now bringing fake babies to the happiest place on earth to get their hands on coveted merchandise.
Ain't that just swell?
It seems that getting your hands on those limited edition Disney goodies has become a game of cat and mouse with these resellers. They swoop in faster than a cheetah on Red Bull and clear out entire stores within minutes.
And don't even think about asking them to share the wealth - they'll have all members of their party purchase the maximum amount allowed and then move onto the next store.
Here's how it works:
- Disney launches a new line of "limited time offer" merchandise that can ONLY be found in the Parks, not online. (Marketing lesson here: offering something that you can only buy if you purchase a ticket to get in)
- Reseller goes to a Disney Shop in a park with a stroller with fake babies (dolls).
- Disney smartly limits the number of items you can buy at one time to 2 per person. (Here's a marketing lesson, as well; creating scarcity)
- The reseller can now buy SIX of the same item (2 for them and 2 for each of their fake babies)
- They go to the next store in the park and do the same thing over again. Results? 6 more items
- They go home and plop them on Ebay for a 2-3x mark-up.
Not a bad days work.
As you know, Disney is a master at extracting money from your wallet and leaving you happy at the same time.
They also have 100's of millions of raving fans (or rabid lunatics, take your pick) that will buy stuff from Disney and not ever set foot in the park.
But what do they do when "In-the-Parks-Only" merchandise is launched?
They turn to the black market
E-Bay
Because... they just HAVE to HAVE it!
What do Fake Babies and the Black Market Have To Do With Your Business?
Well in the literal sense, I hope not much.
But in the context to which I am talking... LOTS!
Disney knows how to create DESIRE.
Desire for their product
Desire for their vacations
A desire so strong that people are willing to commit a crime to get what they want... geez, sounds like an addict looking for their next score.
What about your customers and prospects?
Are they drooling with anticipation, waiting for your next product / service/ offer?
Do you have your customers 'hooked' on your service or product? Compelled to keep buying and buying to satisfy their desire.
DESIRE is a very powerful emotion (sin?) that will send people to great lengths to get what they desire.
How can you create DESIRE for your business?
Remember, you won't profit unless you implement,
Vance " " Morris
P.S. The End of the Email
Whenever you are ready... here are a few ways I can help you create or improve your client experience, marketing systems and of course, profit mightily:
📚Get a copy of my book Systematic Magic📚: 7 Magic Keys To Disnify Any Business. You will discover how to Out-Market, Out Serve & Out Price your competition in any economy. You will get a step-by-step blueprint on how to adapt Disney's strategies to your business. You can do that here
📈Become a DSNi Inner Circle Cast Member📈: Every month a new Mouster Class is delivered to your private member portal and your mailbox, revealing my private, privileged and exclusionary Xperience building systems. Membership also gives you exclusive access to monthly live coaching, Q&A and mastermind. Check it out here.
🧰Select a resource🧰: Are you ready to take massive action to make the competition irrelevant? Tired of being treated like a commodity? https://www.deliverservicenow.com/resources/
🙋Work with me one-on-one🙋: Every year, I have the capacity to work with just a handful of private clients to work with me creating your ultimate client attraction, client experience and client retention processes. You can schedule a free discovery call here: Talk with Vance
🔉And if you are having an event (in person or online) and you are looking for a speaker to energize your audience, give them valuable and unique lessons, all the while making you look good reach out to me here: VanceMorris.com 🔉
🤮🤮 Sick-n-tired of me? Can't stand my stories or warped sense of humor? I won't be sad and I won't hate to see you go... Don't let the 🚪 hit you in the arse on the way out. CLICK HERE: link.watsoncrm.net/l/MiXNVR4dnL to be unsubscribed faster than a toupee in a hurricane⛈ .