From the Far Eastern Shore of Maryland
Hey ,
There’s a great line regarding success that’s often repeated as a call to entrepreneurs:
“Eighty percent of success is showing up.”
- Woody Allen
The point Mr. Allen makes is a good one – given the apparent lackluster levels of ambition across society today, the mere fact of simply “showing up” can indeed put you in the top tier when it comes to achievement and results.
But is 80% really good enough?
Times remain challenging for small businesses. Competition is fierce in practically every industry. So while there’s indeed clear value to “being there” it’s highly unlikely that it alone will provide the edge you need in today’s tough climate.
Working to gain that “extra edge” by going above and beyond 80-90-even-99% is what I'm all about – and some specific strategies you can use to get greater results with every prospect who walks through your door is exactly what I’ll be talking about in June's XP Intensive Master Class
Yesterday, I told you about the supposed professional lead generators at the Washington DC Small Biz Expo and their epic failure to capture leads. If you missed it you can see it here: CLICK FOR YESTERDAY'S BLOG
This XP Intensive is all about MONETIZING your unconverted leads.
You know, those pesky people that come to your store or website and then don't buy... The NERVE!!!!
You spent good money attracting them which you should be measuring... aka: your CPL, the cost per lead.
Let's say it costs you $50 to get a lead into your store, office or website. If they leave without purchasing, that fifty bucks is down the drain...right?
Not so fast... what if you were able to get their name and email? Now you can follow up with them UNTILL they are ready to buy.
Or maybe they liked what you sell, but for some reason were just not ready to buy... Capturing their contact info would allow you to 'drip' on them with a follow-up campaign. Thereby remaining top-of-mind for when they are ready to buy.
That's just TWO out of over 20 ways to monetize unconverted leads.
The rest can be found in the XP Intensive
Remember, you won't profit unless you implement,
Vance "makin' money from people who don't buy" Morris
➡️🎟️Tickets Available for The 2023 DSNi XPerience event at Walt Disney World. CLICK HERE for all the deets! 🎟️🎟️
Sick-n-tired of me? Can't stand my stories or warped sense of humor? I won't be sad and I won't hate to see you go... Don't let the 🚪 hit you in the arse on the way out. link.watsoncrm.net/l/M99QwlPnzFz and I will be gone faster than a toupee in a hurricane⛈ .