Back when my kids played on rec league soccer, baseball and softball teams, at the end of every season, without fail, each kid got a trophy.
Did they win a game? Nope. Get a trophy!
Most Valuable Player? Nope. Get a trophy!
Sensing that this was a life learning moment, I made my kids throw them away before they even got back in the car.
You don't get trophies for
trying.
You get them for
winning.
Anytime the kids got a trophy, I would ask a qualifying question: "
Why did you get it?" If they said something to the effect of "
I won the race, our team was first etc.", I let them keep the EARNED award.
Unfortunately, the kids who grow up being allowed to keep participation trophies have the mindset that trophies = success.
- Not results.
- Not winning
- Not even "most improved"
But as they enter the business world, they get smacked in the face with reality. Trophies do not equal success.
Results do.
Just look at the dopey dwarves an the advertising world. Giving out trophies for something other than success and results.
"
Launched by Cannes Lions in 2003 as a way of honoring creative marketing that transcends traditional categories, the Titanium Lion has become one of the industry’s most sought-after awards. The reason is simple: Every innovative marketer aspires to create work so groundbreaking, it can’t fit easily into any box."
Ummmm.... I thought marketing was supposed to generate sales.... NOT awards.
Here are some of the nominees:
- Burger King and its moldy Whopper campaign. Did it sell more Whoppers? Nope
- Kraft Heinz: Ketchup Puzzle (An all red puzzle). Evidently jigsaw puzzles were popular in the 2020 shutdown. So the ketchup maker created a puzzle. More ketchup sold? Nope
- Michelob Ultra: Mich Ultra Courtside. Beer is the first thing that comes to mind when I play tennis. NOT! What is it with Ultra and other fake beers attaching themselves to participating in sports? Water? Of course. Gatorade? Certainly. But beer?
Incidentally, that commercial did not move the needle to increased beer sales.
As small business owners, we cannot afford participation trophies.
We must have results. Results RULE.
We do it through The Client Attraction Blueprint That NEVER Fails!
But this not merely a referral program. This is a system.
Systems are for successful business owners to deploy, succeed and profit.
In this months Mouster Class, that I have aptly titled "
The Client Attraction Blueprint That Never Fails" I reveal a system that may replace all other marketing your do now. It is that powerful.
Included in the Blueprint:
- 4 Steps to ending Income Insecurity
- 10 Strategies for Getting [At Least] 10 More Referrals Each Month (but this is piddly compared to the #1 strategy I reveal)
- 7 simple phases of creating a referral culture
- The easy blueprint for creating your USP: U: Ultimate Advantage S: Sensational Offer P: Powerful Promise
- 3 Forms and documents to keep you on track
- Creating your R.M.S.
- The business card that brings in new clients like a well trained dog brings your slippers.
- The specific offer generator that consistently delivers a 100:1 ROI
If you were ever on the fence about joining the DSNi Cast Member Inner Circle, today is the day I would leap off that fence.
This system could easily put mid to high 6 figures into your business.
Get it here:
https://www.deliverservicenow.com/invitation-to-become-a-dsni-inner-circle-cast-member/
But don't dilly dally, this months Mouster Class goes into the DSNi vault at midnight on 6/30/21.