Eliminating the barriers to a sale

One of the perks about working at Walt Disney World was the free pet care service for days when I had to work late.

This was never more important to me than during Hurricane Erin. I was on the hurricane ride out crew for the Contemporary, and knew I would be at the resort for 48 hours straight.

The old Pet Care place was very close to the resort, so I was able to walk him before the storm and pretty soon after.

Of course this service is designed for the guests, not us cast members.

The new Pet Care center is now more of a resort, than a kennel. It features:

• Standard Suites
• Kitty City
• Indoor Playrooms: (2) 1,100 square foot faux grassy areas
• Outdoor Playrooms
• Splash Park: Water park for dogs and cats
• Pet Chatz: They will read stories to your pets
• Playground Equipment
• Luxury Bedding Options: Of course there is an upsell
• Luxury Suites:
• Medications Administered
• Retail Toys, Food, Treats,
• CBD & More
• Room Service: For those that want to eat alone
• Web Cams: So you can check on your Fluffy anytime.

The pet care center eliminates one of Disney’s barriers to a sale. People won’t travel if they can’t take their pet.

Many times they won’t travel even if the hotel is animal friendly because they still need to come back and walk it.

But at Disney’s Best Friends Pet Hotel, all of that is covered. Fluffy is on her own vacation.

The pet hotel is also a great marketing tactic. Appealing to prospects who might not consider a vacation due to taking care of the family pet.

Remember that Disney has a ton of competition for people’s discretionary income. If they don’t provide the kennel services, guests might just spend their day somewhere else.

The point here is this: Make it easy for your prospects to buy. Reduce the barriers/friction to the sale.

How can you adapt this strategy in your business?

Remember, you won’t profit unless you implement!