“After taking a raft across what seem to be a wide river to Tom Sawyer Island, I manned the wooden parapets of Fort Wilderness and squeezed off shots with a rifle that made a sharp, satisfying c-r-aaa-ck each time I pulled the trigger.
Cruising along that river in Frontierland, I passed a burning settler’s cabin, its’ owner lying dead at his front door, killed by Indians”
The Jungle Cruise was all the Disneyland show made it out to be – the tumbled overgrown temples of a vanished race guarded now only by swaying serpents, and a hippo attack foiled by our skippers quick pistol work.
My uncle spent a good deal of time aboard submarines during WW II and was curious about Disney’s fleet of newly christened subs. When the hatch closed on the ride he was duly impressed, ‘Gee – it even smells right'”. (How I got to Disneyland, Snow)
Just in these four short sentences is a doctorate in how Walt created and operated Disneyland, and how current Disney leaders create, maintain and operate the company now.
- Fort Wilderness with its authenticity
- Frontierland with their willingness to change, the somber death scene long ago replaced by a wise, gentle old sachem dispensing tribal lore.
- Jungle Cruise for its live action actors portrayed by Disney employees, creating a “show” for guests.
- The 20,000 Leagues Under The Sea “submarines” fanatical attention to detail, recreating the smells of real subs.
But perhaps the PhD course that you may have missed in the above was my brief mention of the “Disneyland Show”.
Walt had not named his show Walt Disney Presents nor The Wonderful World of Walt Disney. Not even the Disney Hour.
It was simply called Disneyland
Every weekly episode was an advertisement for the yet to be built park.
Sure, it had a few sputtering cartoons, a couple of wise cracks from Donald Duck…. But for 20 minutes, Walt showed you what would happen on the Jungle Cruise or in Tommorowland.
You see, Walt was under contract with ABC to provide content to the network in exchange for their financial backing of the park construction. Evidently, ABC did not specify what said content had to contain.
Even today, the televised Christmas parades, live from the Magic Kingdom, are just two hour infomercials for the park. And as back in the 1950’s, ABC is getting content/programming
The point?
Disney owns their media
And so should you.
Do you rely on Google for new leads and clients? What if it went away?
Flakebook? What if it went away?
TV? Radio?
It can all be taken away faster than Speedy Gonzalez (yes, I know, not a Disney character)
You must own your own media to protect yourself from financial ruin
And I will show you how in this months Mouster Class.
But don’t dilly dally, this months Mouster Class goes into the DSNi vault at midnight on 1/31/21.
Become an Inner Circle DSNi Cast Member today by going here: https://www.deliverservicenow.com/invitation-to-become-a-dsni-inner-circle-cast-member/
