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Getting off ride to steal a cucumber goes horribly wrong

When Guests visit Disney World, their visit is often full of magic and memories that can last a lifetime! Not only does Disney immerse Guests with all of the highly Imagineered Disney Parks, Resorts, lands, and attractions, but they also ensure that Guests are enjoying a fun and safe vacation. At times, however, some Guests break the rules, which can end in serious consequence depending on the circumstance. Recently, a video has been swirling on social media showcasing a Guest hopping out of the Living with the Land attraction at EPCOT to grab a cucumber. The original video was seemingly posted on TikTok by user (@marthalorena) but has since been taken down. That being said, it was posted long enough for others to save the video and post it to Instagram. In the video, we can see the original username to be @marthalorena and the name “Martha” is also said out loud. In viewing the video, it would appear that cucumbers are not a consistent part of Martha's diet, which may be a contributing factor of her face-plant trying to get back on the ride after her larceny.
Theft of cucumbers, or any produce for that matter, is not one of the 153 billion reasons you should be adapting Disney strategies in your business. However, $153B is todays value of the Walt Disney Company.   What if I could reveal to you how Disney creates that kind of ka-ching and how you could apply it to your business? What would that be worth to you? Start thinking about that question ... First... few points to ponder that should be keeping you up at night:
  • 80% of companies say they give a great experience... Only 8% of their customers think so
  • 3 in 5 people would try a new brand or company for a better service experience
  • 78% of customers have bailed on a transaction or not made an intended purchase due to a poor service experience
  • The customer experience has gotten so bad that 7 in 10 people said they were willing to spend more with companies that they believe provide an excellent customer / patient experience.
These statistics are as scary as being stuck on Its A Small World for anything more than a minute. But they do not have to define you and your company. You can create a service powerhouse in your company that your competitors will never copy, they are too lazy and slothful. Trust me, if all companies emulated the service provided at Walt Disney World, Ritz Carlton or Zappos, these companies would not stand out as they do. They know:
  • The Customer Experience is not a department.
  • The Customer Experience is not an afterthought.
So what can you do? Where do you start? You start right here. As a DSNi Cast Member Inner Circle passholder, you will discover many of the secrets of how Disney creates such magical experiences every day, year after year, decade after decade. This is not theory being spewed by some corporate trainer or human resources person that has never worked a day in operations. (No offense to trainers and HR professionals intended) I still own three main street / bricks-n-mortar businesses where i employ all of my Disney and Marketing strategies on a daily basis. I practice what I preach. Check it out here: https://www.deliverservicenow.com/invitation-to-become-a-dsni-inner-circle-cast-member/   Remember, you won't profit unless you implement, Vance "Disney Guy" Morris P.S. If you want to see the video and you have an Instagram account, it can be found there.

#customerservice #customerexperience #smallbusiness #clientexperience #entrepreneur #patientexperience

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