Think about it: what separates dentist from the one upstairs to the one across the street to the dentist across town?
They are all the same.
It is a commodity business.
They all buy their toothbrushes, toothpaste and icepicks from the same dental warehouse.
I mean there are only really 2-3 ways to clean teeth. Dentists all do it the same way.
And this is not just dentists. Take that word out of the sentence and insert your profession; carpet cleaner, barber, butcher, birth control factory security guard…. They are all commodities.
The ONLY thing that separates you from your competitors is the experience you provide
Being a commodity is akin to be being irrelevant… even insignificant.
This is not a position of power, authority or preeminence
It is a position of weakness.
Of being Walmarted
A race to the bottom in which no one wins.
There is a replay of the Minnie Mouster Class about creating experiences I did today for a few members that is worthy of your viewing and study. You can check it out here: Click
And if you are serious about breaking the chains of being a low priced commodity, of being seen as irrelevant or being looked over because you are insignificant in your market then I would invite you to consider becoming a DSNi Inner Circle Member, which you can do here: https://www.deliverservicenow.com/invitation/
Remember, you won’t profit unless you implement,
Vance “Experience” Morris
