From the Far Eastern Shore of Maryland
Hey ,
I absolutely LOVE being and entrepreneur.
Especially in a country that allows me to be whatever or whoever I want. (As long as it’s legal… of course)
I am never surprised by the sheer number of businesses that I run into that would fall into the category of…
Who Would Have Thought Of That?
- My private client and DSNi Alliance Member, Dom Hodgson, is a coach to pet business owners. https://www.growyourpetbusinessfast.com/
- Another client and Alliance member, Ray Haselman, is an tax attorney specifically for long haul truck drivers.
- And of course Alliance Member Alan Eschenburg, Hairdresser to Hollywood turned e-commerce giant Belegenza Natural Hair Care Products. One product just for post-menopausal-women-with-thinning hair
So I was not at all surprised when I was reading the paper this morning and saw an article about Upscale Compost!
Yes, compost.
Most of us get our compost at the lawn & garden store. It usually runs about $5 for 40 pounds. Or $0.12/pound.
Evidently, this is the new status symbol: Upscale Compost.
There is a company in London that recently began to produce compost at Althorp Estate, the 500-year-old Spencer family property where Princess Diana grew up.
The mix includes waste from the Spencer family’s horses and cows, as well as ingredients such as weeds, young wood chips and buckwheat. A small, coffee-size bag goes for £20, or about $25 a pop.
$25/pound!
Are you telling me that a princesses horse poop is better poop than the poop from the stables down the street?
That is over a 20,000% difference in price!
Then there is Flamingo Estate, a private garden that offers such products as honey from the homes of celebrities Julianne Moore and Will Ferrell, now sells $75, 9-pound bags of its own composted manure. The product, called the Good Shit, sold out over the holidays after Gwyneth Paltrow’s Goop put it on its Christmas gift guide.
What Does $25 Per Pound Poop Have To Do With Your Business?
More than an Ex-Lax for a constipated person.
This is a prime example of “Place Strategy” where pricing becomes more than elastic, it becomes irrelevant!
Think about it:
- A can of Coke at the grocery is a buck; at the Ritz Carlton restaurant; 5 bucks, in the mini-bar; 8 bucks.
- A rubber ball with Goofy on it is $79 at Disney’s Magic Kingdom, whereas Walmart sells rubber balls for $5.
And Place Strategy is something you should be using EVERY DAY in your business.
At my annual-always-sold-out-3-day XPerience Boot Camp at Walt Disney World, we go behind the scenes to see exactly how Disney extracts money from peoples wallets and leaves them feeling happy.
Imagine, commanding prices 2x, 5x, 7x or even 10x your closest competitor and your clients ecstatically, cheerfully and willingly giving you money and don’t even think twice about it. Price resistance is eliminated.
What would that mean for you and your business?
- A nice vacation for the family?
- A new car?
- That ring for your spose you couldn’t afford before?
However, I will be honest.
This event is NOT for everyone. You must be a serious implementer.
It is also not cheap. If you don’t think you can recoup your investment from just one of the hundreds of strategies you will get, don’t come.
We are nearing the point of being sold out.
So don’t delay, get your ticket today =>TICKET<=
Remember, you won’t profit unless you implement,
Vance “I might be selling my poop” Morris
