Vance MorrisCustomer loyalty isn’t luck. It's engineered. Discover why a great customer experience is the foundation of retention and how creating memorable moments turns clients into long-term, high-value repeat customers
Vance MorrisCostco’s proactive price refunds show the secret to great CX: fix problems before customers feel them. Small gestures create huge loyalty. Every business can steal this playbook.
Vance MorrisStarbucks is betting $500M on tech and baristas to fix long waits and boost sales. But the real lesson? No customers, no business. Ruthless profit management matters—but so does creating engaged employees who deliver great experiences.
Vance MorrisCustomer service recovery isn’t about tossing out freebies like Zuckerberg’s donuts and headphones. It’s about anticipating problems, fixing them with empathy, and proving you value your customers long after the mistake.