Ahh.. the magic of Disney
They have yet again, discovered a way to extract money from your wallet and leave you feeling happy, giddy and fifty dollars poorer.
Many people go to a Disney park or resort to celebrate a special occasion and to create memories. weddings, Bar Mitzvah’s, birthdays, divorces… you name it.
Of course, you want to capture sacchariferous moments so that you can show them to Aunt Mabel (who was not invited on the trip) when you get home.
The only problem most guests ran into was that a member of the family, usually the dad, was always missing from the picture, since he had to take the photo.
Of course you could always ask another vaccinated and sanitized guest to take the picture. Or a Disney cast member (happened to me all the time when I worked there.
Disney realized that there was money in them thar hills, so they hired a bunch of photographers to take photo’s of the guests. That way dad could be in the picture, thus proving he really was with the rest of the family and not off with a mistress. But I digress…
Being an inventor and innovator of technology, Disney magically zaps those pictures to your Disney account where you can then download them for 29.99 each.
But that was not enough.
Disney wanted to “plus” the experience. “Plussing” was Walt’s term for constant improvement.
Get ready to say cheese!
Not only did Walt Disney World recently announce they are allowing guests to now remove their face coverings for outdoor photos, but they have also announced the return of booking a special “Capture Your Moment” photo session.
For 50 bucks, you can have a personal Disney photographer take pictures of your special occasion for up to 20 minutes and and 8 people.
Considering the average Disney cast member makes about 11 bucks an hour, Disney invests 33% or $3.91 in return for your 50.
I am loving their math!
How can you use this strategy in your business?
Do you already offer a service that you could personalize and charge a premium?
How about adding “personal shoppers” to guide your clients through an online purchase?
Designate one of your employees as a “specialist” and then charge a premium. For example, if you ran a Physio practice, your employee could “specialize” in lower back pain and command a 20, 30 or 50% premium.
I do this in my carpet cleaning business. If the prospect mentions they have pet potty problems, we offer to send our “Pet Urine Specialist” for an additional $45.
No one has turned that down yet.
How about you?
Implement this strategy and let me know your success.
