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How do you start a streak with a girl?

For starters you can just say something about the snap that’s she has posted in her story. That way you can enter her conversation list. Then eventually start sending snaps around you and if she also reverts back you may have a new snapstreak, voila.

A Snapchatter I am not!

I will leave that to my kids.

But here is an incredible streak that is worthy of study. My comments are in ( )

From Inc.com: This past year has been so hard for so many people. In the business world, no industry has faced bigger challenges than the airlines, (though some us may argue otherwise).

So it wasn’t a shock that back in October, Southwest Airlines warned it might have to take a dire step that it hadn’t resorted to before in its 49-year history: employee furloughs.

It’s not altruism at work. Rather, executives at no-layoff companies argue that maintaining their ranks even in terrible times breeds fierce loyalty, higher productivity, and the innovation needed to enable them to snap back once the economy recovers.

Yes, this is Southwest Airlines, which flying onward in the aftermath of the terrorist attacks of Sept. 11. No staff layoffs, no major flight cutbacks … no dire predictions from company honchos about imminent bankruptcy. Just smiles, and free peanuts, and tremendously corny jokes.

Actually, the peanuts are gone, but the no-layoffs policy endured.

Stepping back, this is an example of why I suggest that business leaders in any industry should pay attention to the airlines. They’re commodity businesses, selling the same product, and endlessly trying to find ways to differentiate themselves.

Sometimes it’s by focusing on routes. Sometimes it’s by adding an extra inch of seat in economy, or tweaking other small points in their pricing models.

Sometimes, at least in Southwest’s case, it’s by finding an extra advantage in hiring and retention by trumpeting a half-century history of having no involuntary job cuts.

So, ask yourself,

  • What’s the equivalent in your business?
  • How do you add an extra inch to your seats, metaphorically?
  • What’s the streak you’ve got going that you can speak a little louder about?
  • What’s the extra, not-easily quantifiable selling point you can use with employees, potential employees, and customers–the “positive negative” that you might not even think of immediately, but that burnished your reputation?

Maybe your streak is not business related. That’s ok. How about the # of days of consecutive workouts, number of hours without thinking about ice cream, or the number of days you can go without thinking about the “one that got away“? (Fish, Deer, Girl)

It’s welcome news that Southwest was able to keep its streak going, after nearly 50 years.

What’s yours?

Remember, you won’t profit unless you implement,

Vance “not a day goes by that I don’t think about the one that got away” Morris

#customerservice #customerexperience #smallbusiness #clientexperience #entrepreneur #patientexperience

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Systematic Magic,  7 Magic Keys to Disnify Any Business


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