How To Cut Through the Marketing Clutter

You’re pounded every day by THOUSANDS of ads – your email in-box is stuffed with SPAM – your mailbox is loaded with papers/flyers/etc. Q: What can YOU do to make sure YOUR message cuts through the clutter and chaos to deliver you message… and WITHOUT spending more on marketing? A: Use COMPELLING ADVERTISING! So you ask, “what do you mean by ‘Compelling Advertising?” Compelling Advertising is an approach that combines being a 'wild-n-crazy guy/gal' (think Steve Martin and Dan Aykroyd on SNL) and using direct response marketing. Which means all the rules of Direct Response still apply:

• You’ve STILL got to: have a compelling offer.
• You’ve STILL got to have some kind of scarcity or deadline.
• You've STILL got to have a powerful headline to grab attention, a solid guarantee, and lots of social proof such as testimonials.

But by being COMPELLING, you “supersize” Direct Response by using crazy, outlandish, unexpected things designed to grab attention – such as photos and cartoons to help further the story; skipping the envelope and sending your message on a two-by-four or a coconut; thinking outside the box in how you frame your story and messaging. IMPORTANT: Just being wild-n-crazy by itself will not get you the results you want. People will laugh at it. People will be happy with it. They'll chuckle at it, but we are all about money in the bank, which means we want to get response. That’s why you need to link Compelling with Direct Response – measurability. I’ll give you a bucket-load of powerful “Compelling” examples and strategies this month in the November Mouster Class. Don’t risk missing out - click this https://www.deliverservicenow.com/invitation/ before it slips your mind.

Remember, you won't profit unless you implement, Vance "Disney Guy" Morris