Michael Packard says he was diving when he ended up in the marine giant’s mouth for about 30-40 seconds off Provincetown, Massachusetts. The leviathan spat him out and Mr Packard was left with nothing more than a suspected dislocated knee. Despite his wife’s pleas to get another job, he has no plans of giving up a 40-year career diving off Cape Cod. (BBC News)
As many of you know, I was at Dan Kennedy’s intimate event earlier this week. And as usual, he delivered. A lot of it was repetitive, and I knew that going in.
While it was great seeing and talking to Dan, it was not my main purpose for going to the event.
I was there to hunt whales.
No, I was not trying to avenge the Lobsterman, I was looking for a different kind of whale.
A whale, in this case, is a giant client. One that can be worth 6 figures to me in a very short period of time.
My goal was to come home with two whales.
I got three.
To say that I am elated, would be an understatement.
What do whales and Dan have to do with your business?
The answer is EVERYTHING!
In every industry and niche, there are whales. People who can either be giant clients generating revenue in large amounts or for over long periods of time. Or the whale could be a maven. A huge source of referrals.
Most of your marketing is designed to get average-everyday-clients, usually one at a time.
Nothing wrong with that.
But what about those dream clients? The ones that may not be swayed by your marketing (or even see your marketing).
When you go whale hunting, you need to have a different plan of attack.
- Take them out to dinner
- Send a supped-up shock & awe package
- Find someone who can introduce you to your whale.
And then you have to nurture them, staying in touch by whatever means possible. Mail, email, Carrier Pigeon…
Whale hunting MUST be a part of your marketing strategy.
