Your blood sugar will drop, and your next of kin is probably reading this. You don’t have time to go to the ER. You need sugar. Now. SUGAR. SUGAR. SUGAR. Gum is not going to cut it. Guzzle a big giant can of Coke, then get your butt to the hospital. OK... So you are most likely not going to inject yourself with insulin, unless it is prescribed for you. But do you react with the same sense of urgency in your business? Or do you have a "get to it later" attitude? Walt Disney once said "Everyone needs deadlines. Even the beavers. They loaf around all summer, but when they are faced with the winter deadline, they work like fury. If we didn't have deadlines, we'd stagnate." Deadlines, real or arbitrary, propel you and your business forward. Don't be a beaver and loaf.