Stay with me a second… I promise to make a point here that will impact your business.
I just got home from the orthopedic surgeon.
You see, for the past few years I have had little nodules growing on the tendons of both ring fingers.
It doesn’t hurt, but I wanted to make sure it wasn’t something serious.
I called my Doc last month to have him look at it. He said come in tomorrow.
He took one look at my hand, threw his hand up in the air and said “I have no idea what that is“. He promptly referred my to the orthopedic surgeon.
The first appoint available was today, about 30 days in the future.
The surgeon took one look at my hand and said “You have Vikings Disease, your doc should have known that”.
Viking disease is a condition in which one or more fingers become permanently bent in a flexed position.
It can also affect men’s.. ahem… wanker. (Yes, I know, very juvenile) Yes, your wanker could be permanently bent one way or the other. Reminds me a limerick.. There once was a man from Kent…
To be clear, mine is not bent, just a few bumps on my hand.
I guess I should get to that business lesson now…
What does my Vikings Disease have to do with your business?
EVERYTHING!
The more you specialize, the higher your income and greater autonomy.
My regular doc hit me for $160 and saw me almost immediately.
The surgeon had a wait of 30 days and hit me for $580. It was a 15 minute visit.
And the surgeon did not discount his price just because it was a short visit.
In the pricing game, this is known as “Place Strategy”.
Where you sell, who you sell to and what you call your product or service, all contribute to your profitability.
DSNI Inner Circle Member Alan Eschenburg sells shampoo. And not just any shampoo. Not the stuff you can find at Target for $3.50.
Because of his positioning and place strategy, Alan sells his for $28-$65!!!
In this months Mouster Class Blueprint, I show you exactly how “place” matters to your pricing an how to be sure you are selling in the right place.
In addition to place strategy, in this month’s Mouster Class for Inner Circle members, I am revealing how EVERYTHING in your business revolves around price, including:
- The lies marketers tell you about needing more leads and clients. I debunk them all
- How to raise prices without losing one client
- Why profit is the only metric that matters
- 8 ways to price and increase price, no matter what your competitors charge
- The most important aspect of pricing
- Price positioning: Should you be high, low or average? The answer will amaze you
- How price affects profit more than costs
- The 2 mission critical factors to setting your prices. Without these, you are doomed to a low bank account and dwindling customer base.
- How to use the awesome power of scarcity to command high prices
- How “place” defines price.
- Differentiation versus Discrimination: Should heavy people pay more to fly?
- How not to get caught in the Bundling, unbundling, volume and multi person pricing trap
And much, much more!
But don’t dilly dally, this months Mouster Class Blueprint goes into the DSNi vault at midnight on 4/30/21.
Take care of it here: https://www.deliverservicenow.com/invitation-to-become-a-dsni-inner-circle-cast-member/
And to show that I follow my own advice, the price of being a DSNi Inner Circle member is going up on May 1, 2021 from 97 to 119.
In other words your daily investment is going from the price of a Tall Starbucks to the price of a Grande.
If you join before 5/1/21, you will be grandfathered in for life at today’s investment into your business.
