I OFTEN HEAR: I JUST DON’T HAVE TIME FOR…. …
(1): doing all that ‘marketing stuff’,
(2) reading and listening to everything we get from you,
(3) trekking off to your multi-day conferences and trainings.
If the person who says any or all of these things would simply compare his bank balance with a DSNi Member in his same field who says none of these things, he’d solve another mystery for himself.
First of all, if you have no time for the business you are in – marketing, you might as well exit here.
I often ask the question of members and outsiders if marketing & service are their chief responsibilities and activity. A “no” answer there, which occurs often, abruptly terminates my interest in that person.
And they typically self-select and opt out, choosing to wallow in their pennies instead of celebrating dollars. He has declared himself.
Second and third, if you identify a company without aggressive investment in research and development, its leaders not aggressively searching for new or better information and methods, you can play psychic and predict its impending demise. These things are not luxuries.
Innovation does not occur in a vacuum.
The Amish haven’t invented anything in centuries. Seriously…
No one has time for anything.
We make choices or, most people more often have choices made for them, about the only existent time, this minute, gone in 60 seconds. We grab time 60 seconds at a time and apply it to our choices or we let it escape untouched or permit it to be confiscated by others.
Thousands of men and women ride the trains from the suburbs to Chicago every morning, to work in law firms. Only one used that time to write a novel: Scott Turow, who wrote Presumed Innocent and subsequently left his day job behind to live as a bestselling novelist. Choice
Rule #6 in my book Systematic Magic is: “Get Maximum Value Out Of every Day“. (Which, BTW, I only have 17 free copies left)
There is no secret sauce that you are going to find behind any exceptionally productive person. They all pretty much do the same three things:
- Place themselves in environments conducive to productivity
- Severely restrict distraction and interference
- Hold themselves accountable for getting chosen things done within predetermined time slots.
Most people do NONE of these 3 things. One maybe, but not all three.
Social media, incoming phone calls, texts, tweets, twats and who knows what other distractions rule your day.
You don’t. The distractions do.
I don’t text, have all alerts on my phone and PC turned off and have a big traffic light by the door to my office. And when red is illuminated, family, friends and the berserker dog know to stay out and away.
There are really only 5 ginormous mistakes entrepreneurs make with their time: allowing others to dictate your schedule, tolerating time wasters, allowing themselves to become commoditized, operating with out targets and working in unproductive environments.
To discover how to avoid those mistakes, become prolific in your output and see your bank account grow get yourself one of the 17 free copies of my book I have left. by going here.
