A wall of ice collapsed Monday at the Titanic Museum Attraction, injuring three visitors at the popular tourist spot in Tennessee’s Smoky Mountains.
The Pigeon Forge Fire Department arrived at the museum at 8:11 p.m. after getting a 911 call reporting a traumatic incident, Chief Tony L. Watson told CNN.
The museum bills itself as the world’s largest Titanic museum attraction and lets visitors stick their hands in 28 degree water to feel what passengers experienced on the cruise ship’s doomed voyage, according to its website.
It also features a large, iceberg-shaped wall of ice that guests can touch. “Something caused that ice to fall off of that wall,” Watson said.
Well, no goof poop, Chief!
But I don’t think museum guests were quite ready for a real life re-enactment of the sinking ship, that included them in the show.
But Titanic Museum does get a lot of things right.
First, they attempt to create an emotional connection with the visitors. Visitors to the Titanic Museum Attraction receive boarding passes with names of passengers and crew members of the British ocean liner. Nearly 400 artifacts — from the ship’s china to a battered deck chair — are on display.
Second, is a fully immersive experience. You feel like you are on the Titanic (maybe a bit to immersive on Monday). They even have rides for kids so they can experience a sinking ship (no water or icebergs involved here.
Finally, they activate all of your senses. Sight, touch, sound etc. creating an experience out of, what could be a typical museum visit.
How can you adapt this in your business? (The things they do right, not the iceberg crushing guests)
