If Rapunzel had Amazon Prime

Amazon is launching a marketing campaign that shows how “Prime Changes Everything” — or would have if it had been around for the likes of Rapunzel and Cleopatra. (Mediapost.com) If she’d had a Prime Membership, Rapunzel could have simply ordered a ladder for same-day delivery, instead of having to wait around for some silly prince to save her. After streaming "Coming 2 America" on Prime Video, Cleopatra realizes that rulers can give back, as demonstrated by King Akeem in his efforts to gift his community, and therefore purchases gifts for all using Prime delivery. Which brings me to the even bigger question... What business are you really in? Think about it for a second. It is not the business you think you are in, I can assure you. My first big quantum leap in my carpet business back in 2010, was the discovery of what business I was really in:

• Carpet Cleaning? Nope
• Healthy Home Maker? Nope
• Business Owner? Nope

While all of those are true, the real business I was in was the MARKETNG, ADVERTISING & SALES business. I am a marketer of carpet cleaning. The second quantum leap: since that is the business I’m really in, whether that was my intent or not, I’d better put MOST of my focus on it, and I’d better get good at it! Think about it. Nothing happens until the sale is made. Until the sale is made:

• The customer still has their problem
• You have no money for rent
• You might not be married (A marriage proposal is a sales proposal)
• You kid does not get a new handheld device (all that whining is a sales message) (Oh, btw, I am no longer calling it a phone, it is a 'handheld device'. My kids NEVER use the phone app)

If you are the best Physio, the best dentist, the best cleaner, the best shampoo maker, it does not matter one teeny tiny niggle, if you don't make a sale.

Remember, you won't profit unless you implement, Vance "Selling is noble" Morris