The first thing Walt would do with your business is to infuse some magic into it.
But not the magic that you may be thinking of… A different sort of magic.
You generally do not hear or use the word magic in business, unless of course you are a magician.
You won’t find magic on a balance sheet or in a financial statement of any business.
Most bean counters will probably not be able to measure the return on investment (ROI) for magic, nor is it depreciated or amortized over the next 20 years.
How then, does the Disney company, a multi-billion dollar global enterprise manage to generate so much money around magic?
We all know that there really is no magic. Only the illusion thereof. To the audience the magic show is something that can be completely amazing, filled with wonderment and joy. Not knowing how the trick or illusion is performed is all part of the fun of a magic show.
However, to the magician performing the show, the perspective is the polar opposite.
A magic show is merely a very systematic event, a series of repeatable steps designed to create a specific outcome; the delight and amazement of the audience.
Now to answer the question posed above… Disney really has practical magic all figured out.
I hate to burst your bubble, but contrary to popular legend, Disney does not have a mine where pixie dust is extracted and then showered on the cast members (Disney speak for employee) before every working shift.
They just have a REPEATABLE, replicable system to perform their show.
It is practiced.
It is updated.
It is practiced again.
And again and again.
If you want to be the obvious choice in your city or suburb – known for providing the best possible experience and outcomes for your clients – then YOU MUST have a system for doing it.
Even if it as simple as a one page checklist, it needs to be in place, enforced and followed up on.
Your profitability and existence just might depend on it.
During my free workshop on Wednesday 12/8/21, I will be revealing exactly how to create these systems.
Register here: https://uih32rfi.pages.infusionsoft.net
