From the Far Eastern Shore of Maryland
Hey ,
This news item caught my eye earlier…
So, can we stop calling it ‘the streaming wars’ now?
It always felt a bit odd referring to the competition between internet TV companies as wars.
One, because there are other, actual wars happening in the world. Two, because other industries also compete, but you don’t hear about the “burger brawls” or “coffee conflicts.”
And three, because, well, it’s really not much of a “war” between streamers anymore in the first place, is it?
Netflix is the clear leader
Boosted by its ad-supported tier and password-sharing crackdown, the company’s profitability and subscriber growth are accelerating as its competitors struggle.
Netflix barely even mentioned its alternative growth narrative — gaming — in its latest shareholder letter because why would it?
- Other streamers — from Disney, to Warner Bros. Discovery, to Paramount, to Comcast — are now just trying to keep up with Netflix, whose stock performance is leaving the rest in the dust.
- Competing platforms are now raising prices and cutting content — a necessary but questionable growth strategy, if you ask us.
Overseas operations, a large stash of pre-produced content, and non-reliance on linear TV networks have also positioned Netflix to better weather — and perhaps even benefit from, to the tune of $1.5B in production-cost savings — Hollywood’s strikes, which it’s blamed in part for causing.
Just like Russia will eventually lose in Ukraine, one or two of Netfilx’s competitors will also bow out as the economics just don’t justify the investment.
If you remember, Disney just wrote off HALF A BILLION dollars when they closed the Star Wars hotel. Can a major shift in streaming be around the corner?
The application in your business?
First, raising prices and cutting services will put you out of business faster than a toupee in a tornado. YOU do not have billions in the bank to cover up your investments.
Next, being in the FRONT, LEADING is the position of power. Netflix is doing it now, Southwest did it back in the 90’s. Sure, you have to look over your shoulder and see where the competitors are in your rearview mirror.
Hopefully you have just run them over like a slow squirrel. Squashed them so they cannot get up again.
Remember, you won’t profit unless you implement,
Vance “feeling a bit warrior-like” Morris
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