From the Far Eastern Shore of Maryland
Hey ,
This news item caught my eye earlier...
So, can we stop calling it ‘the streaming wars’ now?
It always felt a bit odd referring to the competition between internet TV companies as wars.
One, because there are other, actual wars happening in the world. Two, because other industries also compete, but you don’t hear about the “burger brawls” or “coffee conflicts.”
And three, because, well, it’s really not much of a “war” between streamers anymore in the first place, is it?
Netflix is the clear leader
Boosted by its ad-supported tier and password-sharing crackdown, the company’s profitability and subscriber growth are accelerating as its competitors struggle.
Netflix barely even mentioned its alternative growth narrative — gaming — in its latest shareholder letter because why would it?
- Other streamers — from Disney, to Warner Bros. Discovery, to Paramount, to Comcast — are now just trying to keep up with Netflix, whose stock performance is leaving the rest in the dust.
- Competing platforms are now raising prices and cutting content — a necessary but questionable growth strategy, if you ask us.
Overseas operations, a large stash of pre-produced content, and non-reliance on linear TV networks have also positioned Netflix to better weather — and perhaps even benefit from, to the tune of $1.5B in production-cost savings — Hollywood’s strikes, which it’s blamed in part for causing.
Just like Russia will eventually lose in Ukraine, one or two of Netfilx's competitors will also bow out as the economics just don't justify the investment.
If you remember, Disney just wrote off HALF A BILLION dollars when they closed the Star Wars hotel. Can a major shift in streaming be around the corner?
The application in your business?
First, raising prices and cutting services will put you out of business faster than a toupee in a tornado. YOU do not have billions in the bank to cover up your investments.
Next, being in the FRONT, LEADING is the position of power. Netflix is doing it now, Southwest did it back in the 90's. Sure, you have to look over your shoulder and see where the competitors are in your rearview mirror.
Hopefully you have just run them over like a slow squirrel. Squashed them so they cannot get up again.
Remember, you won't profit unless you implement,
Vance "feeling a bit warrior-like" Morris
➡️🎟️Tickets Available for The 2023 DSNi XPerience event at Walt Disney World. CLICK HERE for all the deets! 🎟️🎟️
The End of the Email P.S.'s
Whenever you are ready... here are a few ways I can help you.
📑The XPerience System Report: 💵A publication like no other. The world’s only source of monthly Customer Experience and Response Required Marketing strategies to build your business. Delivered to your front door every month. Get 13 weeks for just $49.
📚FREE copy of my book Systematic Magic📚: 7 Magic Keys To Disnify Any Business. Out-Market, Out Serve & Out Price your competition in any economy. Get a step-by-step blueprint on how to adapt Disney's strategies to your business. You can do that here: Free Book
📈Become a DSNi Inner Circle Cast Member📈: Every month a new Mouster Class is delivered to your private member portal and your mailbox, revealing my private, privileged and exclusionary Xperience building systems. Membership also gives you exclusive access to monthly live coaching, Q&A and mastermind. Check it out here.
🙋Work with me one-on-one🙋: Every year, I have the capacity to work with just a handful of private clients to work with me creating your ultimate client attraction, client experience and client retention processes. You can schedule a free discovery call here: Talk with Vance
🔉And if you are having an event (in person or online) and you are looking for a speaker to energize your audience, give them valuable and unique lessons, all the while making you look good reach out to me here: VanceMorris.com 🔉