While checking out Netflix the other night I spotted an OLD movie I hadn’t seen in years:
“The Invisible Man”
Starring Claud Rains and written by R.C. Sherriff and H.G. Wells himself, the movie tells the tale of a scientist who discovers the formula for turning invisible… however, the change causes him to go mad – eventually becoming a lurking, invisible killer.
Maybe the idea of turning invisible sounds like it could be fun… minus the madness part… but one place you don’t want invisibility is with your marketing.
Sadly, however, all too many of the materials we put in our prospects’ hands – sales letters, business cards, flyers, emails, etc. – wind up passing them by without notice just like the Invisible Man himself.
Why is this? Well, here’s a couple reasons:
- Everybody’s Bored: That’s right! People go through life dealing with “same-old-same-old” and are just bored with it.
- Everybody’s Overwhelmed: The last time I Googled it, rumor has it people see or hear over 3,000 Advertising messages every day. That’s a lot of messages. The reason why you don’t realize it is because of Reason #1 above.
The key to breaking through is to shift from marketing “invisibly” to using a tactic I call “Compelling Marketing” – marketing designed from the get-go to break out of the ordinary to take center stage right before your prospects and COMPEL them to view/read/watch your message..
It’s an approach that indeed WORKS no matter which business you’re in.
In November’s Mouster Class, I will be revealing the strategy that has made me famous (infamous?), namely using my favorite type of marketing. Marketing that grabs your prospect or client by the throat and literally COMPELS them to pay attention.
Not only is it very effective marketing, but it is an absolute blast to create.
But wait a Donald Ducking minute… you’re not a DSNi Inner Circle Cast Member, are you?
Well this Mouster Class is only for Inner Circle Cast Members: which you can do right here: https://www.deliverservicenow.com/invitation/
But don’t dilly dally, this months Mouster Class goes into the DSNi vault at midnight on 10/31/21.
