Now don’t get your proverbial panties in a bunch, I am not going political on you.
But I am going to talk about Liberal weirdos driving Hyundai’s
Sort of.
I often talk about how well Southwest airlines employees perform in providing fantastic experiences for their passengers.
Actually, I don’t think that I have ever had a negative remark about them.
Until today, that is.
A ranting Southwest Airlines pilot was caught on a hot mic at Mineta San Jose International Airport slamming the San Francisco Bay Area’s “liberal f**ks” and “f**king weirdos.”
The errant pilot also slammed the locals, inexplicably, for “probably driving around in fucking Hyundai’s.” “You don’t have balls unless you’re f**king rolling coal, man” he added.
“Rolling coal” is a term for modifying diesel vehicles to boost the amount of fuel in the engine, which then belches out black exhaust. Those who roll coal sometimes refer to their cars as a “Prius repellant.”
We have a lot of coal rollers near me, though I never knew they were called that.
Given Southwest’s reputation, this story will fade out quickly.
But only because they have a massively loyal customer base.
They may lose a passenger or two (a Hyundai driving liber), but they will emerge intact.
- But what if they did not have loyal passengers?
- What if this was another in a long string of customer issues?
It could be the issue that could cause significant financial damage
- Could you or your business survive the negative publicity?
- Are your clients / patients so loyal to you that they would overlook a small hiccup in service?
- Would your clients of patients come to your rescue in your time of need?
I am sure you would agree that loyal clients that stay, pay and refer are absolutely critical to the profitability of your company.
Would you agree that it is 4-5x more expensive to acquire a new client than to invest in keeping them?
You would also agree that a new client may not be as profitable as a great client that you lost.
- What if you could all but guarantee that your clients would not leave you?
- What if you had such powerful emotional connections with your patients that constantly and consistently talked about and referred you to their friends and family?
- What would a 1%, 5% or 10% increase in client retention mean to your bottom line?
100’s?
Thousands?
Millions?
Here are the facts.
According to Forrester Research:
- Emotionally loyal customers spend more
- Emotionally loyal customers have their favorite business top of mind.
- Emotionally loyal customers will promote their favorite brands.
So how do you create these emotionally loyal clients?
In April’s Mouster Class I will be revealing my system for creating clients that will stay, pay, refer, defend, and shout your message to the world they live in.
Here is what you will discover in the Mouster Class:
- How to influence your prospects subconscious mind to do business with you
- Four strategies Disney uses to create freakishly loyal customers, and how you can adapt those strategies in your business.
- Three types of loyalty. But only one of them will guarantee lifetime clients.
- 5 Ways to create emotionally engaged fans
- The three levels of loyalty and how to move your most valuable clients to the highest level.
- 7 simple steps to creating exclusive VIP programs to retain more clients.
- 5 easy strategies to increase lifetime value (LTV) of your customers
- Discover how Disney created one of the most exclusive clubs in the world that has a years long waiting list.
- My step by step system for creating special interest clubs that can extend your clients lifetime with you.
- The 5 question test you must pass to determine how loyal your clients / patients are
And much, much more…
It is a small investment that will deliver tremendous results.
But don’t dilly dally, this months Mouster Class goes into the DSNi vault at midnight on 3/31/21.
Why wait another day?
Now is the time for you to decide to increase your profitability.
I invite you to become a member, click here to see all of the valuable benefits of membership: https://www.deliverservicenow.com/invitation-to-become-a-dsni-inner-circle-cast-member/
