Yep, if you have a mission statement, you are probably a dinglehopper. If you asked any of your employees right now to recite your mission statement AND tell you its meaning, I predict a dismal failure. Ask any Disney cast member "What is Disney's mission statement?". As sure as Bambi's mother dies, they will not be able to answer. Here it is: The mission of The Walt Disney Company is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world's premier entertainment company. Blah, blah, blah But if you asked any Disney cast member what their 'mission' was, they would all get it. Why? Because it is simple and actionable. Any minimum wage entry level cast member can wrap their head around it. And they can ACT on it. No gobbledygook about icons, parallels, or technology. Does the gal working as a custodian on the overnight shift sweeping the street ever think about innovative technologies? Doubt it. Every cast members mission is to create happiness. BAM! Create happiness. Darn that's easy. For my carpet cleaning business our mission is to 'create healthy homes'. Now here is the thing; your mission has to be bigger than your job.

• It is the custodians 'job' to sweep the streets, but it is their mission to make people happy.
• It is the carpet cleaners job to clean carpet, but their mission is to create healthy homes.
• It is the dentists job to clean teeth, but their mission is to create a million smiles.

What is your mission? Remember, you won't profit unless you implement, Vance "eradicating poor service" Morris  

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